Prospecting is the lifeblood of your business and it needs to be tackled with enthusiasm, both when it’s working and when it is not working.
Read MoreProspecting
Author: Mas
How to Lead Today, Part 2
Leadership is not about being liked. It’s about doing what’s right. That means being visionary and looking beyond your corners of the promotional products world.
Read MoreHow to Lead Today, Part 1
To flourish and remain relevant in this highly competitive and rapidly changing industry environment, you must be very clear about who you are, what you are and what you deliver in terms of value, meaning, leadership and professionalism.
Read MoreIf LinkedIn is the new Rolodex, what is Facebook?
While it began life as a Yearbook, I no longer feel comfortable using that as the analogy. What is Facebook in terms of the New Rules of Marketing?
Read MoreCocktail Party Marketing
The “traditional” marketing was known as outbound or push advertising. Under the new rules of marketing, because of changes in buyer behavior, inbound marketing is becoming much more effective and popular.
Read MoreHave a Conversation
One of the key points that I try to make when discussing the new rules of marketing and about the transformations taking place in business today is that it is no longer about “campaigns,” it is about having “conversations.”
Read MoreGet Strategic With Your Marketing
There is not a single client or prospect out there today who has a promotional product problem. But they do have marketing problems.
Read MoreParanoid Privacy Parts
Chicken little says the sky is falling on your privacy. He says you need to opt out of Google’s new privacy policy and a whole bunch more or risk everyone knowing everything about you.
Read MoreBecome a Marketer: The 4 Ps of Marketing Plus, Part 2
Part two of Paul’s breakdown of the four classic componenets of marketing.
Read MoreEase Inbox Insanity
Your inbox is your to-do list, and I have a single tip to help you ease your inbox insanity, one that will change your day more than any other tip.
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