Become a Marketer: The 4 Ps of Marketing Plus, Part 1

For a large number of people, our industry was not their first career. So for many of us, marketing and advertising may be new disciplines.

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QR Codes 3-3-9 (3 Do’s, 3 Don’ts and 9 Suggestions)

This week, I’m pleased to present this piece by guest blogger Ken Kelsey, MAS from Kelsey Promo. Ken is a good friend and fellow inductee into the MiPPA Hall of Fame. He also happens to be one of the most knowledgeable QR Code users around.

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People and Purpose

When most of us took marketing courses in school, we learned about the four P’s of marketing: Product, Place, Price and Promotion. But there is a fifth P—People.

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New Skills to Apply the New Rules

If normal is dead and the values have changed, what are the new skills you will need in this new digital, wired, connected, reinvented world?

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