Channel: A Wise Strategy

It’s important to mix in stickier products like durable labels. Account relationships based on these products are much more difficult to dislodge. 

As we sit on the cusp of the Thanksgiving holiday, most of us have read and heard about being grateful. Not only does gratitude make us better people, but studies have shown that giving thanks and counting our blessings can help us sleep better, lower our stress, and improve our interpersonal relationships.

Let’s look at three real-life scenarios that can occur when industrial labels do not perform as expected (and why a distributor working with the right label vendor is so important).

Why should a distributor take the time to learn the complexities of print when selling promo items is more straightforward and fun? The answer is repeatability.

Who is the easiest company to sell to? The one that is already a customer. This is why cross-selling and upselling are so important. When you are already selling into an account, it makes sense to maximize your share of that customer’s business. For instance, if you’re selling prime labels, it’s a no-brainer to offer…

It’s hard to believe, but we’re in the second half of 2024. Many of us do end-of-year reviews of our business goals and accomplishments, but how many of us stop to do those things mid-year? As basic as this sounds, most people don’t. But those who achieve their goals often do. Highly goal-oriented people tend…

As PRINTING United Expo  rapidly approaches, it’s likely that you are purchasing airline tickets, making hotel reservations, and planning your itinerary. These are all good and necessary things. But in order to have the most successful show possible, it’s helpful to back up a little bit. Why are you going in the first place? At…

In light of the most recent “cyber-glitches” impacting millions across the globe, it’s worth reminding ourselves of the value of paper. Digital forms are convenient, and once a company has invested in the transition to digital, those forms don’t require requisitions, delivery time, or payment. That sounds great—until it’s not. When your system is down,…