Bloomberg Businessweek recently reported on a new apparel company animating T-shirts by cutting holes in the artwork, then placing smartphones or tablets behind the opening and configuring them so an animation would play. Is this a technology you could apply to your apparel marketing?
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Last Friday the Toronto Star published an article about one of its writers going undercover in a Bangladesh sweatshop. It’s an incredible piece, and one I think everyone in our industry should read.
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There’s plenty bad about the government shutdown. Social service closures, work furloughs, dead air on C-SPAN—You name it, we’re suffering through it. But there are a couple silver linings too, especially for the promotional industry. Check out these surprise upsides of total governmental collapse that are really helping our industry.
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Jane Nelson-Halverson, owner of Dakota Promotions & Printing, describes her experiences volunteering for an abused adult resource center, which she also does some promotional work for. She details the services the center provides, as well as how she handles selling promotional products to an organization she also volunteers at.
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Last week I interviewed Jay Deutsch, CEO and co-founder of top-50 distributor BDA Inc., about his recent appearance on ABC’s Secret Millionaire. If you’re not familiar, the show takes various philanthropic millionaires, gives them a fake identity, and places them with a handful of charities where the millionaire does hands-on volunteer work under said fake identity for about a week’s time.
Read MoreWondering what the world’s biggest entertainment companies are giving away to please their most hardcore fans? Click through to see!
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Last week I wrote an article about a screenprinter that had to close down after printing an incredibly offensive shirt. It’s already become one of the most popular articles I’ve ever written for Promo Marketing. Click through here to give it a read!
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The finals are over, the champions have been crowned, and all the commemorative gear has been handed out. Click through to see some of the best apparel promotions from the series.
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From charging pillows to a Fortress-of-Solitude USB drive, the new Superman movie is being hyped with some of the most elaborate and fascinating promotional items I’ve ever seen. Click through to see some of the stunning, and occasionally ridiculous, examples.
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Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?
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