Ten tips for becoming a pro in the promotional products industry.
Read More10 Things You Need to Know To Become a Promotional Professional
Category: Distributor News
The Empowerment Marketing Conversation
Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign. A meaningful conversation is relatable/relevant, it is engaging, and as marketers we must know our role in this conversation.
Read More3 Summer Accessories from Expo East
The beach tote, sunglasses and nail polish fit for warm weather promotions.
Read MoreWhy…?
Why… be connected? I’ve often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business.
Read MoreThe High Cost of a Low Training Budget
If you train your staff, there’s a risk they’ll leave; if you don’t, there’s a risk they’ll stay.
Read MoreHelp! My Customers Know the Codes
A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry’s pricing codes. Here’s my advice on how to respond.
Read MoreA Blog of a Different Color
When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly add to our message. If not used properly, color can take away from what we’re trying to emphasize.
Read MoreCall For Sources: Michigan Suppliers and Distributors
Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you.
Read MoreThink Like Your Client
Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You need to learn to think like your client. You need to move from being a source to becoming a resource.
Read MoreThe Best and Worst Careers of 2013
CareerCast.com ranked the top 200 U.S. careers based on work environment, median salary, future prospects and stress level. My job made the list at 168. Where did sales positions rank?
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