As a sales person, he is clairvoyant and omnipotent. He has built an impeccable reputation in the promotional products industry as a master of his craft. With each passing sales year, his legend grows. He is, The Most Interesting (Sales) Man in the World.
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The ice cream shop, Baskin Robins, made pink spoons famous. You can walk into the shop and sample any flavor, before purchase, on a little pink spoon. As an ice cream lover, I always enjoy sampling new flavors and coming back for more, and I’m sure I’m not the only one.
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Easy ways to get your company’s news to jump out from all the online clutter.
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Steven Meyer, chair of the board for PPAI, spoke with me yesterday about the association’s latest announcement and what it means for the promotional products industry.
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In last week’s blog I gave you five harsh sales realities. I’m in a better mood this week. So, just to prove that I’m not getting old and cranky, this week I give you some good news.
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As a confessed marketing madman who thinks different, I’m always pondering branding strategies, marketing messages, hot products, and changing business trends.
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Having a company page on Facebook is great but remember, if people like your page, your posts will show up in their FB feed. So you have to be relevant and interesting.
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I started my career in sales 30 years. Since then, much has changed but much remains the same in this field. Below I offer some thoughts and opinions. They’re not pretty. Just true.
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One of the biggest challenges in the promotional products industry is how to differentiate what you offer from all your competitors. You don’t want to be viewed as just another “me too” promotional products business.
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The “traditional” marketing was known as outbound or push advertising. Under the new rules of marketing, because of changes in buyer behavior, inbound marketing is becoming much more effective and popular.
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