The Most Interesting (Sales) Man in the World

As a sales person, he is clairvoyant and omnipotent. He has built an impeccable reputation in the promotional products industry as a master of his craft. With each passing sales year, his legend grows. He is, The Most Interesting (Sales) Man in the World.

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Can “Pink Spoons” Increase Your Promotional Products Sales?

The ice cream shop, Baskin Robins, made pink spoons famous. You can walk into the shop and sample any flavor, before purchase, on a little pink spoon. As an ice cream lover, I always enjoy sampling new flavors and coming back for more, and I’m sure I’m not the only one. 

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Bar Soap or Liquid Soap?

As a confessed marketing madman who thinks different, I’m always pondering branding strategies, marketing messages, hot products, and changing business trends.

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Should You Offer Guarantees?

One of the biggest challenges in the promotional products industry is how to differentiate what you offer from all your competitors. You don’t want to be viewed as just another “me too” promotional products business.

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Cocktail Party Marketing

The “traditional” marketing was known as outbound or push advertising. Under the new rules of marketing, because of changes in buyer behavior, inbound marketing is becoming much more effective and popular.

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