In the world of commercial printing, last-minute high demand is something that can break a company. But Groupe Prenant just took gold in tackling not only the demands for the Olympics, but also Fashion Week, an unexpected election cycle, and regular clients — all while printing Christmas catalogues. It does sounds like fiction, so I…
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Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…
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There is no doubt over the many benefits that window graphics can offer. Be it promoting a business to passers-by on the street outside or adding colorful decoration for those on the inside to enjoy, window graphics are a cost-effective solution in many environments. However, that is not to say that these applications do not…
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As a print service provider, you may find that printing for the interior décor market, whether for residential or commercial projects, comes with different needs and requirements. You may even find that working in this market requires specialized knowledge, particularly if you plan on printing textiles such as upholstery, bedding, or carpeting. If you’re hiring…
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Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding QR Codes, what are you trying to do? Why…
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CR&A Custom, based in Los Angeles, recently had the opportunity to work on a project with the Ugg brand team to craft a float for the annual Los Angeles Pride Parade. And, notes Carmen Rad, president, “Besides printing and installing of a moving print with people, we had to consider other elements of this project…
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In a modern production organization, measurement matters. Successful companies have spent a great deal of time determining which activities they will monitor and measure on a regular basis. These real time data can help leaders keep track of the rate, pace, and flow of work through the enterprise and enables them to act should an…
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If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…
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Are you ready to tap into the rapidly growing CBD health and wellness market? This industry, fueled by increasing consumer awareness and demand for natural health products, offers significant potential for distributors looking to explore the opportunities in a market that is already $7.6 billion and only getting started. Understanding the Market Cannabidiol, commonly known…
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If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…
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