It’s that time of year when the world looks fresh and clean—for those of us with winters of snow, we begin seeing robins and green grass. Regardless of where we are, there’s something about spring that is bright, sunny and new.
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The ad specialty distributor business, regardless of its size, is unique. It does not fit a “business mold.”
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Have you ever thought long and hard about what it would be like to be a buyer of promotional products? Put yourself in your customer’s shoes for a while and think about what it would be like to be them. Why would they want to partner with you? When you can answer that question in terms of the benefit to them, you will be well on your way to having a unique value statement and differentiating benefit.
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Our first Power Box was such a success that we thought to ourselves, “Go hard or go home,” and created an even bigger box with even more stuff. If you didn’t receive this box, it’s hard to imagine what it’s like when you’re digging through it. Here are six similes to help spark your imagination:
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There is no question that the subject of product safety and compliance has begun to be mainstream in the promotional products industry.
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As I write this, it is Saturday at 6 a.m. Normally, I would be getting ready for an enjoyable morning run with my friends. Not today. This morning, I’m lying down with a bag of frozen peas on my knee. As much as I wanted to get out, the wise move was to take this Saturday morning off and let my painful and bruised knee heal.
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This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked me to focus on the topic “My Best Promotion.”
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This guy sitting at a cubicle behind me just complained about forgetting his wallet. Now he has to ask a colleague to borrow lunch money, let him in and out of the office area to go to the bathroom (we scan our IDs for that), and live the rest of his day being chaperoned like a child.
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I recently watched the Academy Awards and was amazed at Lady Gaga’s tribute to “The Sound of Music.” If you missed it, I encourage you to find it on YouTube.
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If you don’t know why customers should choose to work with you over all of their other options, how in the world are they ever going to know? You need to know the answer to that and be able to articulate it, believe in it and live it. Here are six questions you need to answer and how to put those answers together to create your “value proposition.”
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