The Time is Now

There is no question that the subject of product safety and compliance has begun to be mainstream in the promotional products industry.

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I Didn’t Want to Write This

As I write this, it is Saturday at 6 a.m. Normally, I would be getting ready for an enjoyable morning run with my friends. Not today. This morning, I’m lying down with a bag of frozen peas on my knee. As much as I wanted to get out, the wise move was to take this Saturday morning off and let my painful and bruised knee heal.

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My Best Promotion: Infusing Bold Solutions & What We Do Do

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked me to focus on the topic “My Best Promotion.”

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Why Should They Choose You?

If you don’t know why customers should choose to work with you over all of their other options, how in the world are they ever going to know? You need to know the answer to that and be able to articulate it, believe in it and live it. Here are six questions you need to answer and how to put those answers together to create your “value proposition.”

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What’s Your Biggest Business Threat?

We’re beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed our supplements to Promo Marketing so far—but if you haven’t yet had the opportunity to check it out, here’s a link to the winter edition of QCAConnect. It’s chock full of valuable information for your business and definitely worth the read, if I do say so myself.

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Suppliers, Where Are You? Distributors, Where Are You?

I am hardly an expert in the area of social media. In my personal online life, I will post pictures of my cute, but very weird dogs and family outings. I’ll occasionally “check in” at restaurants, since it’s important for my “friends” to know I’m eating well and hanging with the right people that I “tag.”

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Promo Marketing Seeks Help in the Health Department

Here at Promo Marketing, we don’t market ourselves as the healthiest people (See any of our magazine’s product descriptions. Previously used words and phrases include: pizza, lazy, movie marathon, reheated leftovers, we don’t take the stairs…), but we believe that striving for a healthier lifestyle should be top priority, so we’re trying to make some changes.

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