On more than one occasion I have taken the easy road and asked a question of a colleague rather than do a little simple work with a search engine to find the answer for myself. Sometimes I get a quick response to my question that looks more like alphabet soup; “LMGTFY: Let Me Google That For You.”
Read More
In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit Disorder), it doesn’t mean half of anything
Read More
There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible.
Read More
A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing the important. As I was on the final push for the summit of Mt. Kilimanjaro this past July, I asked myself what would get me to the top.
Read More
Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is growing and, according to The Guardian, more than 150 million people now block online ads. I am one of them. I use AdBlock in Google Chrome and block ads on most websites I visit.
Read More
That’s right. “You don’t have to be great to start, but you have to start to be great.” I love that quote from Zig Ziglar. But, most of us have already started in this business. Right? So what does this quote mean to you and me?
Read More
It’s a phrase seen in airports, train stations and other public transport areas, as well as in neighborhoods, parks, public buildings and schools. Law enforcement and security teams urge people to pay attention, help out and report suspicious activity. If You See Something, Say Something—It’s a phrase that’s intended to alert and protect.
Read More
As I write this, it is hot in Southern California, making it hard to believe that summer is almost over and fall soon will be upon us. This year we didn’t take a big vacation, but took a couple of short ones. Our end-of-the-summer getaway was a few days on Catalina Island. Catalina is an awesome gem, just an hour by boat out of Long Beach, Calif. We hiked, visited the interior where bison roam, saw bald eagles, did miniature bowling, at which I am horrible, and had a few good meals. Getting away is so important to our personal and professional development.
Read More
Strategies set your direction, values, culture and actions that will make your dream business a reality. You can’t just “wing it.” You need to decide how you will nurture and cultivate the reality that you desire. You need to ask yourself “How?” three times.
Read More
Unfortunately, artwork is still a major headache for distributors and suppliers alike. We’ve come a long way and the problems are easier to fix with a skilled graphic artist than they were 15 years ago, yet there are still a few fundamental misunderstandings that cause problems for the promotional products industry.
Read More