What does this week’s settlement between the Consumer Product Safety Commission and the founder of Buckyballs mean for your business? What does it mean for the industry overall? And most importantly, what does it have to do with YoYos?
Read More
You would think that $2 a slice is referring to buying pizza by the slice, but in this case, I’m referring to slicing a piece of paper—one piece of paper.
Read More5 things end-buyers on social media are looking for and how to use them to get the sale.
Read More
Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.
Read More
I’m sure you’ve heard the expression “timing is everything.” When selling promotional products, very often it’s the person that calls at just the right time that gets the sale. Want to be that salesperson?
Read More
In the year since the devastating factory collapse in Bangladesh killed more than 1,100 workers, efforts have been continuing to improve safety in the country’s garment industry. Although progress has undoubtedly been made, two recent reports highlight how divisions within and among some major brands may be hampering efforts to prevent another catastrophic collapse or fire.
Read More
Selling and, indeed, all of this business of marketing is about relationships. Until someone likes and trusts you enough, you will not be able to create a true relationship. Turning strangers into friends, friends into customers and customers into raving fans is the new definition of marketing, Seth Godin said in his book, “Permission Marketing.”
Read More
These are the most influential people online in the promotional products industry based on their Klout score.
Read More
You can’t lose something you never had. Businesses spend $200 billion per year on what you are selling. You live within an hour drive of $250 million to $2 billion in business. That is a lot of money to be had, and there is no reason why you can’t have more of it. So what’s stopping you from going out and getting it?
Read More
Referrals are one of the easiest and best ways to increase your promotional products sales, but you may not know what to say or how to begin. If you want more referrals you need to be doing MORE than just having a signature line that says: “We appreciate your referrals.”
Read More