When someone says, “Let’s brainstorm,” it brings to mind a few different feelings. The creative part of me loves to brainstorm new ideas or ways to look at things. The “let’s get to it” part of me sometimes sighs at the concept, knowing that it could take us off on tangents and eat valuable time. Overall, brainstorming is a positive concept—it harbors innovation and improvement, creativity and teamwork.
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Interview with Jason Black, CEO of Top Distributor Boundless Network
Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful.
Read MoreBuckyballs and YoYo’s—A Cautionary Tale
What does this week’s settlement between the Consumer Product Safety Commission and the founder of Buckyballs mean for your business? What does it mean for the industry overall? And most importantly, what does it have to do with YoYos?
Read More$2 a Slice
You would think that $2 a slice is referring to buying pizza by the slice, but in this case, I’m referring to slicing a piece of paper—one piece of paper.
Read MoreHow Many Channels Are YOU Using?
5 things end-buyers on social media are looking for and how to use them to get the sale.
Read MoreGot Control Issues?
Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.
Read More[Video] Quick Tip to Easily Trigger More Promotional Products Sales
I’m sure you’ve heard the expression “timing is everything.” When selling promotional products, very often it’s the person that calls at just the right time that gets the sale. Want to be that salesperson?
Read MoreThe Battle for a Safer Bangladesh Goes On
In the year since the devastating factory collapse in Bangladesh killed more than 1,100 workers, efforts have been continuing to improve safety in the country’s garment industry. Although progress has undoubtedly been made, two recent reports highlight how divisions within and among some major brands may be hampering efforts to prevent another catastrophic collapse or fire.
Read MoreThe Platinum Rule
Selling and, indeed, all of this business of marketing is about relationships. Until someone likes and trusts you enough, you will not be able to create a true relationship. Turning strangers into friends, friends into customers and customers into raving fans is the new definition of marketing, Seth Godin said in his book, “Permission Marketing.”
Read MoreThe 2014 #Online18
These are the most influential people online in the promotional products industry based on their Klout score.
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