Create Your Own Storm

When someone says, “Let’s brainstorm,” it brings to mind a few different feelings. The creative part of me loves to brainstorm new ideas or ways to look at things. The “let’s get to it” part of me sometimes sighs at the concept, knowing that it could take us off on tangents and eat valuable time. Overall, brainstorming is a positive concept—it harbors innovation and improvement, creativity and teamwork.

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Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful.

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Buckyballs and YoYo’s—A Cautionary Tale

What does this week’s settlement between the Consumer Product Safety Commission and the founder of Buckyballs mean for your business? What does it mean for the industry overall? And most importantly, what does it have to do with YoYos?

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$2 a Slice

You would think that $2 a slice is referring to buying pizza by the slice, but in this case, I’m referring to slicing a piece of paper—one piece of paper.

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The Battle for a Safer Bangladesh Goes On

In the year since the devastating factory collapse in Bangladesh killed more than 1,100 workers, efforts have been continuing to improve safety in the country’s garment industry. Although progress has undoubtedly been made, two recent reports highlight how divisions within and among some major brands may be hampering efforts to prevent another catastrophic collapse or fire.

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The Platinum Rule

Selling and, indeed, all of this business of marketing is about relationships. Until someone likes and trusts you enough, you will not be able to create a true relationship. Turning strangers into friends, friends into customers and customers into raving fans is the new definition of marketing, Seth Godin said in his book, “Permission Marketing.”

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