Category: Uncategorized

3 Valentine’s Day Promotions Perfect for Bars and Restaurants

Staff Writer

Valentine’s Day. Due to humanity’s fundamental desire to be loved, and equally fundamental desire to not be that person watching CSI reruns with 19 adopted cats, it’s a big holiday for places that serve alcohol or otherwise do their best to slay the great and terrible specter of human loneliness. Know a few bars or restaurants that might be throwing some date-night events to defeat one of life’s great existential challenges? Maybe they’d be interested in a few of the items here.

Read More

Remember the Expo, With Evernote

Dale Denham

Who made that cool new product?!? You are just returning back from the PPAI Expo in Las Vegas when your client calls you with an urgent request for an important event and needs ideas today to place the order and have it delivered. You recall seeing three or four perfect items for the event, but you can’t recall which vendor had the items and you don’t know the proper keywords to find them in an online product search.

Read More

Making The Right Splash at The Show

Rebecca Kollmann

We’re getting into the 2014 winter trade show season and anyone reading this has varying experiences with past shows. You’ve either participated in several and know exactly what you want to accomplish—or you have attended few (or none) and may have levels of excitement or anxiety. 

Read More

What Can We Learn from Ketchup?

Jeff Solomon, MAS

Anticipation …

At the risk of dating myself, when I think of the word anticipation, my thoughts drift toward the classic Heinz Ketchup commercial. This commercial with a Carly Simon song as a music backdrop, speaks to the anticipation of thick, rich, Heinz Ketchup as it slowly drips from the bottle.

Read More