While I encourage you to take a look at what you’ve done over the past 12 months and think about what you’d like to change, improve or accomplish … This year challenge yourself to do more than make a list of resolutions. Resolve to change your mindset.
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Answer: “They’ve become a favorite of fans at sporting events.”
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The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. It’s not the verbalizing of having “great customer service,” no, it’s actually putting that statement into practice well beyond what most would consider good customer service.
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From the best in comic-con giveaways to making fun of the government, here are the 10 most popular blog posts I wrote in 2013.
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The first of the year is a great time to reconnect with all of your best clients. Right after the holidays is the perfect time to set yourself apart from the competition by providing your customers with a value-added extra. That little extra can be in the form of a Marketing Review.
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Great educational sessions are such a good use of time but bad ones are a huge waste of time. We’ve all been in educational sessions only to realize five minutes into the session the content was misrepresented, or the speaker is horrible.
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The end of the year is a great time to evaluate your business and see what’s working well and what you need to let go of. I’m sure that you have all heard the expression, “Work on your business, not just in your business,” but how many of you take the time to do that on a regular basis?
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I had a chance to spend time with Stephanie Leader, president and CEO of Columbus, Ohio-based distributor LeaderPromos, and we spoke about the importance of transparency and the supply chain as it relates to promotional products.
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I love good coffee. I’m the one who wants to hit all the coffee plantations when we are in Kona, Hawaii, even though we have been to these places multiple times before. I even have to watch our airline weight limits because of how much I buy. Hey … it’s Kona Coffee fresh from Kona and I’ve got to have it!
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One of my former marketing professors at a large, local university recently asked me to help judge upper-level marketing presentations with other area marketing professionals. The small, group presentations were based on either a product introduction or a new marketing plan for a small business facing an issue.
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