Watering Down the Message: 3 Marketing Mistakes from Maker’s Mark

Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.

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How to Not Send 8,000 Misspelled Bags to Missouri State University

Last Friday’s newsletter ran one of our biggest stories ever, “Missouri State University Misspells Name on Over 8,000 Promotional Bags.” Worried about ending up like the poor souls who let that error slip by? Then click through!

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Resolutions for 2013

Hey everyone! Long time no blog! Sorry about that. I’ve been on the road a lot this last month, and also trying to write 4,000 things at once. It was not a good combination, as I’m sure you can imagine. And now I’m off this week for PPAI Vegas, so hooray, MORE TRAVEL!

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