What does it REALLY mean if a potential customer turns down your offer? Is it a cue for persistent follow-up calls or time to move on?
Read MoreCategory: Uncategorized
Employee Appreciation: Answering the “Why”
Let’s look at it from the employee’s point of view. They come into work everyday in snow, rain, sunshine or even hurricanes. They work diligently on making customers happy and carrying out tasks that keep everything moving. In the beginning of their career they were excited to work for you, and connected to the work you were doing as a company. As time went on, your employees forgot the real mission and got lost in the details of day-to-day tasks and meetings. They have stopped communicating the “why” of your brand and are now more focused on their job title.
Read MoreQuick and Easy 2012 Election Information
Where to find fact checks, quick rundowns of candidate stances on business issues, and background info on those running for House and Senate seats.
Read MoreZombies Need Promotional Goods Too
A review of some of the best (and scariest) products for Halloween.
Read MoreTreat or Trick: Are These 11 New Tech Items All They’re Wrapped Up To Be?
So much has happened in the last two weeks in technology, it makes sense to do a quick recap of some of the new devices and software. Here are my positions on 11 technology items that you might (or should) be considering.
Read MorePrescription Without Diagnosis is Malpractice
How often do you sell something just to make the sale? How often do you approach a supplier at a show and ask “Whatʼs new?” Do you ever show your clients something because you get a special bonus or extra profit for selling it?
If so, you are lucky that no one ever gets sued for malpractice in our business. If so, you are a part of the problem that causes our industry to be perceived as the “t” and “t” words (or worse).
Read MoreTonight’s Debate: What Talking Points Affect Your Business?
Though the focus is on foreign policy, the debate could cover trade issues that have a direct and critical effect on the promotional industry
Read MoreIs the iPhone the New BlackBerry?
At the risk of offending a few people, I’m going to touch on a very personal topic, but it’s a topic that many are interested in: Which brand of mobile device platform is better, Apple iOS or Google’s Android?
Read MoreGetting Your Clients to “Hire” You
4 easy ways to manage the crucial first thing clients see about you online.
Read MoreHow to Pull Sales Out of Thin Air…
How to set yourself up for easy sales—ahead of your competitors.
Read More