Facts and insights from the 2012 ASI Dallas show.
Read MoreCategory: Uncategorized
Loopholes in Product Safety Law Put Compliance Burden on You
You sell a product to a Little League for distribution to 7-year-olds. Would your client expect the product to comply with Federal children’s product standards?
Read MoreThe First Step of Small-Business Marketing: Choice Responses
The most thought-provoking responses to last week’s question of, “When planning a marketing campaign, what is the first question you ask?”
Read MoreThree Days, Three Promotions
A look back at three of the most attention-grabbing promotions at The PPAI Expo.
Read MoreThe New Rules of Marketing
If we want to be relevant in the digital age, we need to learn new skills, we need to learn the new rules of marketing.
Read More2 Ways to Better Your Business in 2012
Increase your recognition online and in person with these marketing ideas.
Read MoreAre Your Clients Shopping Your Ideas? Here’s What You Can Do
An idea for a marketing campaign using promotional products that a distributor shared with a client went to another vendor. This is frustrating situation. How can you avoid having this happening to you?
Read MoreImprinting Augmented Reality (Video)
A look at some potential ways to integrate augmented reality technology with promotional products.
Read MoreSelling Lessons from Black Friday
How to use the Black Friday method to stir up more sales in 2011 and other lessons from the holiday season.
Read MoreGhouls, Miss Piggy, iPhones and Branding
Prepare for Halloween with Muppets, cell phone cases and the most important thing in the world–branding.
Read More