So You Think it’s Fun?

Having just returned from some early-season trade shows, I am in awe of the commitment my industry colleagues have to help us build our business. I wrote about this some time ago in a commentary entitled, “A Salute to Our Industry Heroes.”

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I Could Have Slept In But Why Should You Care?

Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But I didn’t. I attended a concert at the Hollywood Bowl Saturday and started early Sunday packing meals at our church for families in Haiti. I was looking forward to sleeping in on the holiday Monday when my wife told me our runners group was going out at 7 a.m. What would seem like an automatic “no” has become a much easier “yes” for me.

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Where Are Trade Shows Going?

In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event, in Long Beach, Calif. There were a couple of anonymous comments bemoaning that the article featured links to product videos from some interesting items we found at the show.

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Sip Tips

If you’re not selling drinkware, you’re missing out on an enormous market. Give your sales a boost with these five tips for mug and tumbler success.

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5 Invaluable Products for Fire Prevention Week

Did you know that Fire Prevention Week falls on Oct. 6-12? Raise awareness—and potentially save a life—with promotional products.

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Time for a Cool Change…

Article titles and content sometimes come to me in the strangest ways. This one came to me as I was enjoying the cool weather outside the Long Beach Convention Center, as the 2013 SAAC Show was about to begin.

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SAAC Releases Video Promoting 2013 Show

The Specialty Advertising Association of California recently released a video promoting its 2013 SAAC Show. The video highlights exhibitor numbers, education sessions, and the number of parties and networking opportunities at

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