Here’s a look at some of the most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).
Read MoreExploring 7 Popular Decoration Techniques for Promo Products
Editorial Type: Columns/Opinions
Using Scent in Direct Mail To Attract & Win Customers
Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating – or enhancing – customer experience when a consumer receives a marketing piece.
Read MoreI Hate Accounting! What Can I Do?
I hear this often, and it’s OK. Sales is your superpower, and what a skill that is! If you do your accounting and it takes too long or you expend too much energy, it’s defeating and likely not cost-effective.
Read MoreWant More Sales? Sell Labels Into This 26% CAGR Market
Expanding into sales of printed labels? Consider selling electronics labels, both for traditional electronics and the growing market of eco-friendly ones.
Read MoreHow Mailers Can Build Better Relationships With Printers
PRINTING United Alliance Media Brands Senior Editor Toni McQuilken gave a presentation to the Greater Portland Postal Customer Council (GPPCC) about how mailers can foster strong relationships with printers to help their direct mail campaigns in the long run.
Read MoreDirect Mail: Save Big and Stand Out in 2025
There are all kinds of strategies you can pursue to achieve efficiencies and control your costs for your direct mail campaigns.
Read More3 Requirements for True Success
Do you wonder if you are really successful in this industry? In my view, if you meet these three requirements, you are a true success.
Read MoreCultivating Loyalty With the Power of Print
So many great catalog titles have gone away in favor of e-commerce since the turn of the century, though some familiar names have made a bit of a comeback.
Read MoreNew Era’s Vulgar MLB Cap Gaffe Was Completely Avoidable
The whole line of MLB caps is a little silly and not well-conceived, but one design unintentionally printed a vulgar Spanish word, drawing swift backlash.
Read MoreThe Ultimate Guide To Setting Direct Mail Goals That Work
Before launching your next campaign, take the time to define your objectives. Setting the right goals is crucial — without them, your campaign is just a shot in the dark.
Read More