Why aren’t we even trying to contact potential clients?
I was talking to the managing director of a publishing company recently. He was just back from 10 days holiday. One of his first jobs is to delete all the sales e-mails that he receives when he is away. However, this time it was different.
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It’s not what we provide the customer. It’s more about what the customer does with it to improve the circumstance of their work or their personal life. More to the point, how does what we do or provide make the customer’s situation better in some identifiable, measurable way?
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As we approach 2025, businesses start to wonder what next year might be like. What should we be thinking about, what economic planning should we do, or what should we be concerned about? Answers here.
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Success requires more than just weathering current challenges – it demands honestly evaluating why past transformation attempts fell short and having the courage to make real, foundational changes this time, writes Mike Philie.
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Recently I heard an interview with Simon Cowell sharing some wisdom he learned from his parents. Truly this is one of the most important keys to success.
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Top salespeople have a secret habit that improves their productivity, increases their sales, and lowers the number of hours they spend working. They think ahead.
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I’ve found myself in several career crossroads conversations lately. Change never stops. My advice: Look around. Know what is available. You owe that to your life’s journey.
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Let’s look at three real-life scenarios that can occur when industrial labels do not perform as expected (and why a distributor working with the right label vendor is so important).
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Whether it’s an email or a voicemail message, a video or a white paper, those first words make a huge difference.
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In today’s data-driven world, the more you know about your customers and prospects, the more effectively you can tailor your message to resonate with them. Yet many companies struggle to gather enough information to do this well. So, what can you do to learn more about your audience? While surveys with incentives are one option, wouldn’t it be great if you could enrich your data without requiring customer input? There is a way: data list enhancement. Data List Enhancement List profiling can help you define your ideal customers more clearly…
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