There’s a term for the rising demand (and cost) of travel and experiences following COVID: “Funflation.” With the world reopened, people are allocating more money and time to travel and experiences, presenting new opportunities for distributors to help their clients create branded memories.
Read MoreEditorial Type: Columns/Opinions
PRINTING United Expo Day 3: Our Favorite Booth Displays and Promo Giveaways
PRINTING United Expo might appeal to printers from all over the world, but if there’s one thing we’ve highlighted with our coverage is how the convergence of print and promotional products was fully on display in Atlanta. Speaking of displays, every trade show is sort of a promotional products show if you think about it.…
Read MoreExperience is NOT the Best Teacher
We have all heard the saying that “experience is the best teacher.” While sometimes it may be true, I believe that far more often experience is not the best teacher. First, I’ve met thousands of distributors and sales reps whose sales are very low. Sometimes they will tell me that they have been in the…
Read MoreMastering the Apparel Pricing Game!
Dive into the world of apparel pricing tailored specifically for promotional products distributors! Our newest blog explores the nuances, common pitfalls, and effective strategies of the trade. It’s more than just numbers—it’s about understanding value in the promo world. We’ve served it with a blend of actionable insights and a dash of fun. A must-read for every business enthusiast!
Read MoreWhy Do I Need QuickBooks If I Use SAGE?
Ask the Accountant… Question: If I use SAGE for my presentations and orders, why do I need QuickBooks? Answer: SAGE Online has a comprehensive system with search, presentation, CRM, project, and order management system capabilities, to name a few. They are not, nor do they want to be, an accounting system. You will not be…
Read MoreAre Your Promos Skateable? Lessons in Logo Integration from Street League Skateboarding
After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It’s a valuable lesson in branding integration and building an experience for the end-user.
Read MoreQBO Has Filled All the Gaps (Or Has It?)
Ask the Accountant… Question: I just got off the phone with QuickBooks/Intuit. They told me that QB has filled all the gaps between QBO and QuickBooks Desktop so the switch into QBO would be easy. Is that true? Answer: Be very careful when analyzing software. The standard answer from a salesperson with software is that…
Read MoreSelling Industrial Labels for Recurring Revenue
Print distributors are always on the lookout for profit-building opportunities. Notice we said “profit” and not “sales.” There are plenty of products that bring in sales, but do they make money? If you have products with low profit margins, you can sell a lot of them and still not make very much. This is where…
Read MoreBehind the Seams: What Your Apparel Decorator Isn’t Telling You (But Wishes You Knew)
Ever been on a date where you wish your partner just understood you better? Well, that’s how apparel decorators often feel about their relationships with promotional product distributors. When both parties understand each other, it’s a match made in printing heaven!
Read MoreScars
We all have scars from business and life. They are a good thing we need to celebrate. Let me explain. Business and life can create many wounds. Relationship wounds. Financial wounds. Disappointment wounds. And more. Wounds are the results of many injuries. As wounds heal over time we can be left with a scar. Scars…
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