In today’s data-rich marketing environment, audience targeting has become more precise and more powerful. One of the most effective methods? List profiling.
Read MoreHow To Find the Right Prospects With Direct Mail
Editorial Type: Columns/Opinions
Is Production Inkjet Finally Within Reach?
High equipment costs, large footprints, and the belief that inkjet was only viable for high-volume operations created significant barriers to entry.
Read MoreThe Rise of the ‘Dark Funnel’ – Why Showing Up Matters
Most early decision-making for your leads doesn’t involve you at all, which is why selling often feels like you are screaming into the void.
Read MoreFive Books To Guide Your Print and Mail Journey
Mail and print have seen a lot of changes over the years, so many that it’s not easy for printed resources to keep up with them all. But the fundamentals and background have a lot of value, as shown in these five books.
Read MoreHow To Manage Company Store Merchandise & Revenue
A client has asked me about launching a company store. How do you suggest I manage the merchandise and the revenue?
Read MoreWhy Plant Location Is an Overlooked Competitive Edge for Print Distributors
In an industry where speed, accuracy, and logistics can make or break a job, your vendor’s manufacturing footprint can make the difference between winning a customer and losing one.
Read MoreDoes Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provide valuable merch lessons industry distributors can use to drive business.
Read MoreSmell That? It’s the Scent of Higher Direct Mail Response Rates
Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
Read MoreCan Augmented Reality Increase Direct Mail Response?
When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.
Read MoreRetention vs. Acquisition: The Answer Is Always Yes
Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.
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