How-to Guides Archives - Page 12 of 19 - Print & Promo Marketing

Professional & Operational Liabilities in the Commercial Printing Industry

Is your printing operation adequately covered against expected and emerging risks? How can you assess the strengths or weaknesses of your liability insurance policy? This guide will show you how.

One of the newer opportunities available for print service providers (PSPs) and their customers is the ability to print textures or finishes, offering a tactile and/or visual “bonus” when compared to flat printing on a flat substrate.

In this podcast, Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.

Whether it’s an email or a voicemail message, a video or a white paper, those first words make a huge difference.

Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on how lower-impact promo can further a brand’s mission and meet its specific needs might do the trick.

When we talk about color, the conversation often centers around color management— the art of getting the best color, consistently, across every possible device, on every medium in use. And while that is absolutely an important conversation to keep having as technology continues to evolve, it’s not the only color-focused topic to explore.

Despite the similarities between the print and promo markets, distributors transitioning from one medium to the other can face unique challenges because of the distinctions between the two. Here are the essentials you need to know about both.

Apparel decorators and distributors are always on the hunt for ways to stand out and become the ultimate one-stop shop. If you’re looking to diversify into embroidery – or just want to understand how best to communicate with your contract decorator – it’s worth understanding the intricacies of this age-old craft. Embroidery may seem like…

Try these strategies to enhance your marketing efforts and build engagement with prospects online.

Working with substrates outside of the normal range of materials can be difficult. Thick and tough substrates, as well as delicate ones, are some of the most challenging. When you think of printing, your mind may go straight toward the most common media, like paper, vinyl, and films. However, wide-format printers often tackle a wider…

Editorial Type: How-to Guides

The Eight-Second Sale

4 Big Challenges With Embroidery – And How To Handle Them