The age demographics of the promotional products industry are changing. Millennials are now well into their 30s, and Generation Z is starting to graduate college and fully establish itself as a part of the workforce. Because of this, a lot of distributors who are firmly established in the promotional products industry don’t know a life…
Read MoreEditorial Type: Industry Sector Reports
Finding Evergreen Appeal in Bags and Totes for 2024
Resuable bags sold like hotcakes in 2023, and it seems that 2024 is going to be no different.
Read MoreReady to Fall in Love with Personalized Labels?
As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…
Read MoreParis Olympic Medals Include Real Iron from the Eiffel Tower
The gold, silver, and bronze medals given out at the 2024 Summer Olympics in Paris will include real iron from the Eiffel Tower.
Read MoreHow Tags and Labels Can Enhance a Branding Experience
Labels and tags can be used to further enhance a brand and tell its story in greater detail. And as we enter the new year, distributors should be privy to what they can offer so their clients’ brands stand out and stay on people’s minds.
Read MoreGrowth Opportunities for Apparel Decorators
This article originally appeared in Apparelist. To see more, click here If the pandemic taught us anything, it’s that diversification and flexibility are key operational functions to remain in business. For apparel decorators, the idea of convergence (or adding additional products and services) has emerged over the past several years. It’s clear that to survive…
Read MorePointers for Printing Political T-Shirts
Gone are the days of people keeping their political cards close to the vest. Today, many take pride in their political or social views and want to share them – to get conversations going, build deeper connections with one another, and boost current campaigns or movements.
Read MoreLook to Fender and Gibson to See How to Turn Any Company Into a ‘Lifestyle Brand’ Using Branded Products
Every company needs to be a lifestyle company to some extent it seems. Look at some of the biggest sales verticals for promotional products. Look at the food and drink, automotive, and sports sectors. And now, big music brands like Fender and Gibson are doing the same with all sorts of merchandise.
Read More4th Quarter Selling Guide: Making the Most of the End of the Year
As the year comes to a close, take a look at what end-users will be looking for in terms of year-end gifts, appreciation, and cozy ways to stay indoors during the colder months. Some product categories are holdovers from the pandemic, though lockdown days are behind us.
Read MoreA First Look at Ralph Lauren’s Ryder Cup Golf Apparel
Ralph Lauren does a pretty good job designing apparel for the U.S.’s premier athletes. The designer brand’s Team USA gear for the Olympics is always interesting, and creates influence elsewhere in the apparel world, as other companies look to replicate the mixes of style and athletic function. In the promotional apparel space, golf is a…
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