A/B testing is one of the most underutilized opportunities by promotional firms today. It’s also something you need to know about to help your clients succeed online. Fortunately, understanding A/B testing is not that complicated. Implementing it is easy, too. Consider this example: What subject line generates more clicks to your website? “20 percent off…
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ProMark Agency Division, Philadelphia-based Promo Marketing Media Group’s new agency-style marketing and advertising unit, has received two Apex Awards for its custom publishing work. At the 28th annual Apex Awards, the company won an Award of Excellence in the “Catalogs, Directories and Guides” competition, and another Award of Excellence in the “Best Redesign” category. For the…
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As of July 1, 2016, Activate! Promotions + Marketing, Charlotte, N.C., officially is operating as BrandAlliance. This name change is the result of a merger between the two organizations that took place on June 30. The completion of the merger allows BrandAlliance to leverage a true North American solution for its U.S. and Canadian markets.…
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Last week, the WNBA fined multiple WNBA players for wearing T-shirts that read, “#BlackLivesMatter #Dallas5,” during warmups in response to the recent shooting deaths in the U.S. According to Vibe, the WNBA fined the players and their teams because…
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The Democratic National Convention (DNC) begins today in Philadelphia, and both supporters and protestors are showing their colors through merchandise. Some of the merchandise, which celebrates the Democratic Party and presidential candidate Hillary Clinton,…
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The Creative J, an Omaha, Nebraska-based distributor, has joined Lewiston, Maine-based Geiger as an affiliate. For more than 12 years, The Creative J has built strong relationships with clients all over the country, providing guidance and direction utilizing its expertise. The Creative J team consists of Jill Adams, CAS, owner; Valerie Sutej, marketing and apparel consultant; and…
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This year, the Summer Olympics in Rio de Janeiro has taken a different approach to the prized bronze, silver and gold medals. We reported earlier that this year’s medals show a commitment to environmental…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I continue to look for Pokemon in the office. So far I’ve looked in all of my desk drawers and behind the printer. No dice.) Last week, Suntex Industries won,…
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The 2016 Women’s Leadership Conference (WLC) held by the Promotional Products Association International (PPAI), Irving, Texas, took place in Atlanta last month with an agenda that included lectures, networking opportunities, city excursions and more. With a…
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The Rising Trend in Personal Care Good marketing, and the products or services being promoted, seek to identify and fill a void within the consumer’s present life. For millions of individuals, that void often centers around wellness and personal care. An overlooked yet deadly serious element of daily life, self-care is an activity or habit…
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