Today, I’m giving major kudos to Adobe for its creative use of promotional apparel. In order to promote Adobe Stock, the company teamed up with an ad agency to launch a limited-edition clothing line featuring some classic, laughable stock imagery to show just how much of an improvement the new images are over the old…
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In an effort to be more green with its promotional products, Best Buy started using a gift card that’s completely recyclable. The “Go Green” gift card is made of paper, so customers can toss it right in their recycling bins when they’re done using them. Traditional PVC cards typically are not accepted in city recycling…
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The Branding Agency Powered by Proforma, Richmond, Va., is proud to announce it has partnered with a leading global supermarket chain to support its employee recruitment efforts.…
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NFL bring back Nike’s Color Rush jerseys; Under Armour unveils high-end clothing line; Business of Fashion dives into Amazon’s fashion ambitions; Alexander Wang partners with Adidas Originals; and company creates first robotically sewn T-shirt: Here’s what’s happening in the apparel world…
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Football season is finally here and it promises to be an exciting one. With temperatures dropping, fans are ready to throw on their jerseys, scarves, ear warmers and home team smiles if it means seeing their teams get a win. We’re…
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Yesterday, we reported that Rocky Janda, a distributor who also works as an alderman in the town of Germantown, Tenn., received some heat from citizens after…
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It looks like Tommy Hilfiger USA is at the center of a legal battle, according to the Los Angeles Times. The issue arose as a result of Tommy Hilfiger using…
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Rocky Janda, an alderman and owner of distributor P.O.P. Solutions Group LLC, has stirred up controversy in his town of Germantown, Tenn., by selling tens of…
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We always remembered how to spell “Arkansas” by first spelling “Kansas” and just adding “Ar.” Easy enough, right? Well, apparently not for Nike. During the University of Arkansas’ game on Saturday against Texas Christian University, ESPN panned over to the sideline and showed Arkansas running back T.J. Hammonds’ jersey, which proudly displayed “Akransas.” And, as…
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Yesterday, I wrote a story about American Apparel founder and former CEO Dov Charney’s new apparel company, which he plans to build into a rival of his former company. So far, we don’t actually know the name of the company, but we do know that it’s based in…
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