“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
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Koozie Group Expands Partnership With LoudCup
The Counselor Top 40 supplier is now producing LoudCup’s signature tumbler in its Spring Hill, FL, facility.
Read MoreAllegra Lisle Acquires PrintSmart Printing
The deal expands the company’s local access to marketing, print and mail solutions, custom signage and graphics services.
Read MoreName Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you’re already working with. Start selling promo by pitching name badges as an easy add-on to programs you’re already fulfilling orders for.
Read MoreSustainability in Wide-Format: From Buzzword to Business Advantage
Sustainability is no longer a marketing add-on or a niche concern. It’s quickly becoming a core business strategy and a major competitive differentiator for print providers.
Read More11 Sales Training Tips for Modern Print Shops
The best-performing decorators understand that sales isn’t a department. It’s a culture.
Read MorePromo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report
Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.
Read MoreHow PRINTING United Expo Can Open New Doors for Distributors
Customers are demanding more customization, faster turns and fresh decoration. Attending the show can help distributors discover solutions to help meet those demands.
Read MoreGildan Activewear Files Lawsuit Against 2 Haitian Contractors for Repeat Disruptions
The Counselor Top 40 supplier alleges that worsening conditions in the Caribbean nation led to interruptions that prevented the contractors from fulfilling their agreed-upon obligations.
Read MoreWill AI Agents Start Buying Print for Your Customers?
What happens when your customer’s next print buyer is not a person visiting your website, emailing a CSR or calling for a quote, but an AI agent tasked with finding the best supplier and placing the order?
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