The Print & Graphics Scholarship Foundation, Pittsburgh, PA, is pleased announced that Nick Gawreluk has assumed the role of treasurer on the executive committee effective immediately. Gawreluk replaces Dr. Niels Winther, chairman and owner of ThinkPatented, who graciously held this position over the past four years. Gawreluk will collaborate directly with the staff and serve…
Read MoreCo-Branding Plus Environmentalism: How to Make a Promo Even More Popular
If the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That’s exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.
Read MoreHow a Mental Health Charity Balances Irreverence and Humor on Apparel with a Heartfelt Mission
A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It’s called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z’s…
Read MoreHow Dr. Pepper Nailed a Wide-Ranging Promo with Only 3 Items
Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.
Read MoreMcDonald’s Isn’t So Sure About Replacing Paper Food Packaging with Plastic
While its competitor Burger King is committing to reusable plastic packaging for menu items, McDonald’s isn’t sure that it’s worth shifting away from paper products. However, some activist shareholders are putting pressure on McDonald’s to make the switch.
Read MoreAdidas Shows How Pride Month Promos Can Go Beyond the Rainbow
June is Pride Month, a time for celebrating the LGBTQIA+ community that many brands have started integrating into their own marketing schedules. Historically, this meant adding a rainbow motif to traditional designs, but there’s the concern that companies aren’t doing enough to really show support to members of the LGBTQIA+ community. In short, simply adding…
Read MoreStarbucks Korea Delays Summer Bag Promo Following Formaldehyde Detection
Starbucks Korea has been a branding powerhouse, with promotional products almost outshining the actual coffee. However, the company is delaying a summer bag promo following detection of formaldehyde in bags released last year.
Read MoreOnce Upon a Time…
Once upon a time there was a person that had been through a lot in their life. That person had been through some wonderful and exciting experiences. That person had been through many disappointing experiences that discouraged them. That person had been through some painful experiences that hurt them deeply. Over time the disappointments and…
Read MoreReddit Plans to Cut Promo Spending in Half, But There Are Environmental Ways to Use Promo that Some Clients Might Not Know About
Reddit announced that it would cut its promotional product spending in half in favor of more sustainable options, after users on its r/ZeroWaste page discussed the environmental impact of promo. Many clients might not be aware of ways promos can still be sustainable without being cut out.
Read MoreNC Custom Receives Paul Smith Award from Premier Group
NC Custom, Hicksville, NY, has been chosen by Premier Group Network as the recipient for this year’s Paul Smith Supplier Performance Award for revenue above $50 million. This exclusive annual honor is awarded to a Premier Group Supplier that exemplifies excellence in the areas of quality of products, marketing support, internal customer service support, outside…
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