Fall Out Boy’s new album comes with a special edition vinyl record printed with the band members’ actual tears, complete with packaging that includes a functional tissue dispenser.
Read MorePeople Are Upset With Wrestler/Dentist Britt Baker’s Black Eye T-shirt
AEW wrestler/actual dentist Dr. Britt Baker got a black eye during an AEW event on April 21. After her photo ended up on official merchandise, some critics say it “supports domestic violence.” Baker said that criticism is an example of a double standard.
Read MoreSpreading Brand Awareness With Promotional Packaging
Packaging plays a huge role in branding, image, and overall judgment of a product. Even though it typically gets torn apart, discarded, and eventually thrown away, packaging will always set the tone. It’s what takes a product from being great to being amazing.
Read MoreModelo’s Cinco de Mayo Event Uses Education and Artisans to Tell a Story
As part of this weekend’s Cinco de Mayo celebrations, Modelo is giving people a bit of a history lesson in addition to a party, creating the brand’s “Museum of Cinco” at the Placate Olvera Cinco de Mayo Festival in Los Angeles this Sunday, May 7.
Read MoreHALO Announces Human Resources Leadership Promotion
HALO, Sterling, IL, recently announced a change to the company’s Human Resources leadership. Kimberly Sandifer has been promoted to chief human resources officer. Sandier will report to HALO CEO Marc Simon.
Read MoreLevel Up Your Apparel Offerings
The one thing about trends: They’re constantly changing. While the wholesale apparel market trails behind what’s happening in retail, it’s “much closer than we’ve ever been,” falling about one year behind retail trends, says Vicki Ostrom, trend analyst/futurist for SanMar, Issaquah, Washington. While not everything in retail transfers to the promo apparel industry, there are…
Read MoreJustinCase Announces Partnership with Alco Prevention
JustinCase, Toronto, announced an exclusive and strategic partnership with Alco Prevention, the North American authority in the prevention of drinking and driving and unlawful beverage tampering. In a first-of-its-kind partnership in the safety space, JustinCase has acquired the rights to distribute a variety of drinking and driving…
Read MoreCoronation Celebrations: Heinz ‘Kingchup,’ Chocolate Busts, and Branded Carriages
This Saturday marks the coronation of King Charles III and his wife, Camilla, as King and Queen of the United Kingdom. The excitement isn’t only contained to Britain, obviously, and excitement over this royal event is really heating up. In this modern world we live in, pretty much every event surrounding the Royal Family comes…
Read MoreExecutive Perspectives: Journalbooks President Tim O’Boyle
For this month’s Executive Perspectives feature, we interviewed Tim O’Boyle, president of Journalbooks, Charlotte, North Carolina. Here, he discusses the resiliency of promo, reveals when he does his best thinking, and shares how his company continues to evolve.
Read MoreEmbrace Digital Embellishments to Tap Into the Printing Enhancement Opportunity
There is an opportunity in the print market for digital embellishments. It’s a matter of figuring out where to find the opportunity and how to take hold of it, along with understanding the challenges.
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