Easy Cruising: 3 Automotive Promotions That Work

Long work commutes and heavy traffic patterns cause automobiles to be second homes to some people, which means the automotive market is large for promotional products. We spoke to Janet Trachter, vice president of sales and marketing for Superex, Toronto, Canada, and Paul Dubois, general manager for Ready 4 Kits, Keene, N.H., to find out what three automotive promotional products sell best.

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Play Like a Champion

In a 2013 Forbes article, Mark Stewart, former executive director of the Tailgating Industry Association, estimated that fans spend as much as $20 billion on tailgating for football and $35 billion on auto racing annually. Adding in baseball, hockey, soccer and outdoor concerts, you’ve got a lot of opportunities for tailgating and cheering. This provides end-buyers with myriad ways to advertise their brands, and a wealth of different products for distributors to provide them.

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Back to School

According to the National Center for Educational Statistics, an estimated 21 million students attended American colleges and universities in 2014. This is an increase of approximately 5.7 million students since fall of 2000. In 2011 through 2012, there were approximately 13,600 public school districts in America, with more than 98,300 public schools. In fall 2011 there were approximately 30,900 private schools.

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Les Dorfman Joins High Caliber Line as Vice President of Sales and Marketing

Top 40 industry supplier High Caliber Line, Irwindale, Calif., today announced the addition of Les Dorfman as vice president of sales and marketing.

Les has more than 33 years of experience in the industry, and previously served as senior vice president of sales and business development at Visions/Awardcraft. Previous to that role Les was one of the owners of industry leader AITG for 28 years. Les has also served on many industry committees and boards and is an honorary life member of SAAC.

Les looks forward to being part of Team High Caliber and helping this Top 40 supplier grow to new heights.

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Is There a Way to Handle Sales Taxes in QuickBooks If You Owe Multiple Government Agencies?

Yes, QuickBooks allows you to set up each portion of sales taxes separately as a sales tax item and then as a group sales tax. For instance, in North Carolina we must collect sales tax for state, county and transit taxes.

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Distributors and Suppliers, Do You Know What You Are Missing?

Sometimes we just miss the obvious. We are so busy doing what we are accustomed to doing that we miss opportunities right in front of us!

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