The idea of sustainability is paramount in apparel nowadays, with suppliers doing everything they can to minimize their own environmental footprints in the manufacturing process. Customers, too, want to buy from companies they deem reputable and that align with their own ideals. The Fision, a new apparel company that prides itself on its transparency, is…
Read MoreExecutive Perspectives: Diversified Labeling Solutions CEO Bill Johnstone on Supply Chain Interruptions and Building His Company’s Success
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Bill Johnstone, CEO of Diversified Labeling Solutions, Itasca, Illinois. Here, he shares his observations on supply chain interruptions, teases new capabilities, and talks plans…
Read MoreHirsch Announces Partnerships with Six Retail Brands
Hirsch, Houston, has recently formed strategic partnerships with forward-thinking and exciting retail brands, including Cuisinart; Victor; Gerber; Coleman; Flickr Fire; and a promotional products industry exclusive with personal, portable blender creator, Blendi. “These new partnerships represent Hirsch’s vision to be the single source retail brand destination for promotional distributors of every shape and size,” said…
Read MoreConvergence Corner: How One Distributor Turned a Branded Kit Into a Delicious Outdoor Experience
Jeff Cowens, owner of Amplify, Memphis, Tennessee, not only used the power of the s’more with a branded Solo Stove as an appreciation gift, he combined the promo side with the print side by putting the whole kit in a custom-printed box.
Read MoreThis Print Supplier Is Having Customers Print Their Own Insulation In-House
TemperPack, which supplies insulated packaging to meal delivery services, is giving its customers the chance to print insulation in-house to offset truck delivery needs. Could this be the future of eco-friendly packaging to some degree?
Read MoreChick-fil-A’s Sauce Collection is a Simple, Color-Coded Branding Achievement
Chick Fil A is back with another line of merchandise, this one pairing items like shirts, watches, shoes, and drinkware with one key aspect of its restaurant: its sauce selection. Each collection has its own color scheme to match the dipping sauce packaging.
Read MoreApparelist Podcast: Direct-to-Film, AI, and More: Technology in the Decorated Apparel Industry
Join Apparelist Content Director Cassie Green along with guests David Clifton, chief marketing and customer experience officer at alphabroder, and Jenna Sackett, brand activation manager at STAHLS’, to discuss a variety of technologies that touch the apparel community.
Read MoreSnugZ USA Names Shelly Allred As New CFO
SnugZ USA, West Jordan, UT, has announced that it has made strategic changes to its senior leadership team. Shelly Allred has been named the company’s new CFO. Allred begins her tenure with the supplier with a wealth of knowledge, leadership, and experience in the auto and insurance markets with over $15 billion in annual revenue.…
Read MoreIndonesian Businesses Set to Lose Merchandise Revenue After U-20 World Cup Moved
Afer Indonesia was stripped of its host country status, local businesses are left with hundreds of thousands of pieces of FIFA U-20 World Cup merchandise, with small businesses losing out on billions in revenue.
Read MoreFake Blood and Dungeon Walls: A Very Metal Case Study in Experiential Branding
The Gwar Bar is a bar in Richmond, VA, dedicated to one of the most heavily costumed and mythologized bands around. It uses dungeon-esque wall decorations, metal signage, and even fake blood to capture the band’s essence, and it’s a good case study for how to hone in on a brand identity for installments.
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