For many Americans, home is where the office is. According to a recent Gallup poll, adults employed full-time reported working an average of 47 hours each week, essentially tacking on an extra day to the workweek. This number has remained relatively steady over the past decade, and as more executives push a “do more with less” agenda on their staff, it only has one direction to go: up.
Read MoreiPROMOTEu, Wayland, Mass., started a new initiative called A Woman’s View, which was designed for the growing number of women in the promotional products industry. At iPROMOTEu, 43 percent of distributors are women, so the program aims to support the unique needs specific to the trade’s businesswomen.
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Compliance is a difficult subject. It’s hard to memorize all of the rules. General use products have an extensive list of requirements and children’s products have even more, but what about when a general use product becomes a children’s product?
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It’s often recommended that distributors work toward having a consultative, partnership-focused relationship with clients (especially larger ones) because having such a relationship can lead to lucrative and emotionally satisfying work. Kimble Bosworth, president and chief operating officer of Proforma Printelligence, Nashville, Tenn., shared an example of such a promotion, where she was able to build a typical promotional job into something much more.
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Selling promotional products to the health care market doesn’t have to be a headache. We spoke to George Klare, national account executive for Proforma Design Management, Alvarado, Texas, to learn how to get health care clients, how to keep them and more.
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, Chanhassen, Minn., to learn about the Pinky Swear Foundation, which Chepokas started in 2003 base
Read MoreShowdown Displays, Minneapolis, unveiled its newest imprint method for table coverings—thermal imprints.
Read MoreTri-Mountain, Irwindale, Calif., has broadened its best-selling styles and added key fashion items to create the VITAL Collection for spring 2015.
Read MoreThe U.S. Postal Service (USPS), whose rate increases for its first-class and competitive products were approved by the Postal Regulatory Commission (PRC) in late February, opted to push back the effective date for those increases after the PRC twice denied its requests for standard mail, periodicals and package services increases. The approved rate hikes were set to take effect April 26.
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After a long winter full of sleet, snow and below-freezing temperatures, end-users (and magazine editors) are ready to go outside. Spring is the perfect time for distributors to start thinking about outdoor-themed promotional products. With outdoor products, distributors can provide clients with ample opportunities for logo visibility on products that will be used repeatedly.
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