A Massachusetts nonprofit has teamed up with a promotional products vendor and a shipping service to donate a percentage of purchases to other nonprofits.
Read MoreSmall-businesses to Use Promotional Marketing to Meet Business Goals
Eighty-seven percent of small-business leaders are optimistic about 2015, and have goals of increasing revenue (76 percent), driving profits (70 percent) and gaining more customers (70 percent), according to a recent Staples’ survey.
Read MoreM&M’s World Recalls Youth Loungewear Pants
In addition to pajamas, hoodies and teacups, M&M’s Youth Loungewear Pants also were recalled last week. The pants failed to meet federal flammability standards for children’s sleepwear, however, no injuries were reported.
Read MoreSpring Cleaning
It’s that time of year when the world looks fresh and clean—for those of us with winters of snow, we begin seeing robins and green grass. Regardless of where we are, there’s something about spring that is bright, sunny and new.
Read More9 Cool Products from Expo East
Whether you spent the weekend in Atlantic City or weren’t able to make this year’s PPAI Expo East, we have nine of the coolest products we spotted while roaming the trade show.
Read MoreRecalled This Week: Pajamas, Hoodies, Teacups
The Consumer Product Safety Commission (CPSC) announced three recalls this week, including children’s pajamas and hooded sweatshirts as well as Urban Outfitters teacups.
Read MoreBodek and Rhodes Debuts Brands Magalog
Philadelphia-based Bodek and Rhodes announced the release of its brand new quarterly magalog that aims to showcase curated collections of the hottest apparel products.
Read MorePM Video Battle: The Magnet Group Versus Vitronic
It’s The Magnet Group versus Vitronic in this week’s Video Battle!
Read MoreWhy QuickBooks for an Ad Specialty Distributor?
The ad specialty distributor business, regardless of its size, is unique. It does not fit a “business mold.”
Read MoreWould You Buy from You?
Have you ever thought long and hard about what it would be like to be a buyer of promotional products? Put yourself in your customer’s shoes for a while and think about what it would be like to be them. Why would they want to partner with you? When you can answer that question in terms of the benefit to them, you will be well on your way to having a unique value statement and differentiating benefit.
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