The true grit of a New Yorker can’t be outdone. Just ask Judith B. Friedman. With a freshly minted English degree, she used her flair for words to churn out snappy ad copy for several major players on Madison Avenue before finding a home in the TV ad spot buying crowd. Back then, the scene…
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Pillbox Bat Company’s Dan Watson joins the podcast today to talk about how one branded bat promotion led to a relationship with the Minnesota Twins, and how that relationship led to a referral to other teams across the league. Watson also discusses the idea of a baseball bat being an artistic medium.
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Wise announced the promotion of Christie Reynolds to the role of customer service manager in the Anderson, SC, label plant. With nearly 30 years of experience in the printing industry and more than 20 years at Wise, Reynolds brings a wealth of knowledge and expertise to her new role.
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When Tesla hosted its “Cyber Rodeo” event to commemorate the company’s new Austin headquarters, we reported that there were Tesla-branded branding irons available to attendees because, at this point, why not? They were exclusive to the Austin event, but Tesla recently put them up on the company’s store.
Read MoreA Nando’s restaurant in Richmond, U.K., is transforming itself for a “Ted Lasso”-themed event to celebrate its sponsorship of the fictional AFC Richmond on the show. The installment includes signage, printed products, and more.
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Read MoreGuy Fieri is flying dangerously close to the trademark infringement sun with his “Munch Madness” T-shirt, which parodies the highly proprietary “March Madness” logo. Fieri has plenty of parody apparel, so he clearly knows how to toe the line. Distributors can do that, too, but they need to be careful.
Read MoreA California appeals court ruled yesterday that companies could still classify workers as independent contractors under the state’s Proposition 22. While this ruling mostly pertained to Uber and Lyft drivers, the fight over independent contractor status has been going on in the promo industry, too.
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Something Inked LLC, Nashville, is expanding its Premier Partnership with EXIT Realty Corp. International to include the U.S. market, offering exclusive promotional and branded goods to EXIT Realty’s franchisees and agents throughout the United States.
Read MoreCostco’s branded apparel, featuring both its own logo and that of its house brand Kirkland Signature, is the hot new product on social media. So, what makes this apparel so sought-after aside from being hyped up on TikTok? We took a look at the decoration to try to figure it out.
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