The true grit of a New Yorker can’t be outdone. Just ask Judith B. Friedman. With a freshly minted English degree, she used her flair for words to churn out snappy ad copy for several major players on Madison Avenue before finding a home in the TV ad spot buying crowd. Back then, the scene…
Read MorePillbox’s Dan Watson Talks About the Power of a Referral and Baseball Bats as Art
Pillbox Bat Company’s Dan Watson joins the podcast today to talk about how one branded bat promotion led to a relationship with the Minnesota Twins, and how that relationship led to a referral to other teams across the league. Watson also discusses the idea of a baseball bat being an artistic medium.
Read MoreChristie Reynolds Promoted to Customer Service Manager at Wise Plant
Wise announced the promotion of Christie Reynolds to the role of customer service manager in the Anderson, SC, label plant. With nearly 30 years of experience in the printing industry and more than 20 years at Wise, Reynolds brings a wealth of knowledge and expertise to her new role.
Read MoreTesla Branding Iron from ‘Cyber Rodeo’ Event Now Available to the General Public
When Tesla hosted its “Cyber Rodeo” event to commemorate the company’s new Austin headquarters, we reported that there were Tesla-branded branding irons available to attendees because, at this point, why not? They were exclusive to the Austin event, but Tesla recently put them up on the company’s store.
Read More‘Ted Lasso’ Takes Over U.K. Nando’s Restaurant After Fictional Jersey Sponsorship
A Nando’s restaurant in Richmond, U.K., is transforming itself for a “Ted Lasso”-themed event to celebrate its sponsorship of the fictional AFC Richmond on the show. The installment includes signage, printed products, and more.
Read MoreCelebrate Your Brand with HALO
You need the power to stand out, make an impact, be remembered. We can help you Break Through the barriers that stand between you and your audiences by creating solutions that engage, inspire and endure.
Read MoreGuy Fieri’s ‘Munch Madness’ T-shirt Is Dangerously Close to Trademark Infringement
Guy Fieri is flying dangerously close to the trademark infringement sun with his “Munch Madness” T-shirt, which parodies the highly proprietary “March Madness” logo. Fieri has plenty of parody apparel, so he clearly knows how to toe the line. Distributors can do that, too, but they need to be careful.
Read MoreCalifornia Court Rules In Favor of Independent Contractor Status
A California appeals court ruled yesterday that companies could still classify workers as independent contractors under the state’s Proposition 22. While this ruling mostly pertained to Uber and Lyft drivers, the fight over independent contractor status has been going on in the promo industry, too.
Read MoreSomething Inked Expands EXIT Reality Premier Partnership to U.S.
Something Inked LLC, Nashville, is expanding its Premier Partnership with EXIT Realty Corp. International to include the U.S. market, offering exclusive promotional and branded goods to EXIT Realty’s franchisees and agents throughout the United States.
Read MoreWhy Is TikTok Obsessing Over Costco-Branded Apparel?
Costco’s branded apparel, featuring both its own logo and that of its house brand Kirkland Signature, is the hot new product on social media. So, what makes this apparel so sought-after aside from being hyped up on TikTok? We took a look at the decoration to try to figure it out.
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