Self-promotion is often an afterthought for promotional distributors. You are so busy running around promoting your clients’ brands that you forget about promoting your own. Grandee Ann Ray, president/CEO of Grand Ideas Inc., Charleston, S.C., shared a self-promotion she did to promote her promotional business and support a local eco-friendly nonprofit.
Read MoreIt’s two new combatants in this week’s video battle. The plan? To finally decide what wins in a fight: laser beams or a tube of lip balm.
Read MoreLogomark today announced the launch of its proprietary marketing software suite, MyLogomark Marketing Hub—a simple and intuitive portal allowing promotional product distributors to create custom catalogs, all marketing material, custom packaging and tools to create cross-media marketing campaigns.
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There are lots of reasons you should be selling into the education market—more than 100,000, actually. That’s the total number of schools in the U.S., according to the U.S. Department of Education’s 2013 report, each with promotional needs ranging from branded stationery to pep rally giveaways to school store merchandise.
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Promotional giveaways are a big part of a professional sports team’s strategy to increase attendance. But what are these teams looking for in a giveaway? We spoke with Scott Brandreth, director of merchandising for the Philadelphia Phillies, who offered some big-league insight into the team’s promotional giveaway approach.
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America is a nation of drivers. There are more than 254 million cars in the country, more than 196 million people with driver’s licenses, and nearly four million miles of road. What do all those numbers add up to?
Read MoreThere is still time to vote in the 2014 Supplier Excellence Awards, the industry’s top honors as decided by the professionals who know best: promotional product distributors.
Read MoreJetline, Gaffney, S.C., announced that Kathy Lynch has been promoted to its vice president of customer service operation. She will be responsible for overseeing several departments, including order processing, customer service and inside sales.
Read MoreDelta Apparel, Greenville, S.C., announced its intent to consolidate fabric production for basic, blank T-shirts at its Ceiba Textiles facility in Honduras, which, in turn will lower costs for those tees.
Read MoreThe Seminole Hard Rock Hotel and Casino, Hollywood, Fla., hired Rymax Marketing Services, Pine Brook, N.J., to create a high-end, unique and rewarding experience for its VIP players.
The Friday event attracted about 800 attendees, who were invited as a result of their mid- to high-tier status at the casino. Each attendee could choose among a selection of 20 Sentry Safes, which each contained a similarly priced gift inside or a higher priced prize from brands like Beats by Dre, Michael Kors, Samsung and Tag Heuer.
The next night high-end level players were invited back to “Crack the Vault.” Each received a preprinted card with an imbedded code and choose one of 10 safe to try to open. If the code unlocked the safe, the player won the contents, which was merchandise totaling $2,000 in eight of the safes and $5,000 cash in the remaining two. Those who did not “Crack the Vault” received $200 in free play.
“Overall, this event was very well received and everyone involved had a great time,” said Paul Gordon, Rymax’s vice president of sales. “We’re especially proud because its success serves as an excellent example of the type of events Rymax is capable of putting together for our clients. We work strategically with both the program and the venue in order to create something that appeals to the target audience on a multitude of levels by using on-trend, innovative ideas and aspirational rewards that will keep these VIP players coming back,” he added.
For more information, visit www.rymaxinc.com.
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