The Academy Awards are fast-approaching, and who doesn’t like to have a little fun at Hollywood’s expense? Here are 3 products that are sure to win the award for “Best Oscar Party.”
Read MoreAnalyzing Your Marketing Spend: What Would You Pay for a Top Client?
What exactly is your ideal client worth? What would you spend to get that new client? How much does your best client spend with you on an annual basis? And better yet, what is the profitability, long term, of that client? This article will be a mathematical analysis of your marketing.
Read MoreHub Pen Company Honored With 2014 PPAI Supplier Award of Merit
Hub Pen Company, the supplier based in Braintree, Mass., on Jan. 15 received the 2014 PPAI Supplier Award of Merit for the $20 to $50 million in annual sales category. The company accepted the award at the PPAI Awards Presentation & Reception during PPAI Expo in Las Vegas.
Read MorePromo Marketing Announces New Home Page, Magazine Designs
Promo Marketing Media Group, the leading media source for the promotional products industry, announced the launch of new home page and magazine designs this week. The new designs focus on streamlining navigation and improving usability, making it easier than ever to use Promo Marketing’s services.
Read MoreQuality and Quantity as UK Promotional Products Show Reaches New Heights
Thousands of show-goers flocked to Coventry for the eighth Trade Only National Show, making the event the most successful ever, its organizers announced. The show, held on Jan. 22 and 23 at the Ricoh Arena in Coventry, UK, saw more than 3,000 thousand visitors through the doors over its two-day run.
Read MorePM Video Battle: SnugZ USA’s Lanyards Versus Geiger’s Star Trek Adventure
This week’s battle pits our long-running champion SnugZ USA against the intergalactic heroism of Geiger’s I.T. department.
Read MoreAmerican Solutions for Business Holds Winter Conference: ‘Living the American Dream’
American Solutions for Business (ASB), Glenwood, Minn., held its national sales conference in Orlando, Fla., Jan. 4 to 7. A total of 305 sales associates registered for the conference and over 120 vendors participated in the ASB Vendor Expo.
Read MorePPAI Expo 2014 Marks Five-Year High in Attendee and Exhibitor Numbers
The PPAI Expo, the 53rd-largest trade show in the U.S., held Jan. 13 to 17 at the Mandalay Bay Convention Center in Las Vegas, generated growth in both attendee and exhibitor participation in 2014, attracting a five-year high of nearly 11,500 attendees.
Read MoreProduct Recalls: Fixing a Problem That Doesn’t Exist?
The reality of product failure for a supplier is not “if,” but “when,” so the ability to demonstrate the protocol for the process of a recall is just one of many components of the QCA accreditation process. But now, companies considering a product recall may be facing a legal minefield.
Read MoreWhat Happens in Vegas … SHOULDN’T Stay in Vegas!
The PPAI Expo is clearly the most significant event in our industry. Mandalay Bay in Las Vegas is taken over with two huge floors of supplier booths, top-notch education, and incredible keynote presentations. There is a brand. section showcasing incentives, a new products pavilion, a “Decorate” area, and a variety of social events.
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