Gildan Activewear Inc. recently announced that the company is one of only two North American companies to be included in the Dow Jones Sustainability World Index in the Textiles, Apparel and Luxury Goods sector, with effect from September 23, 2013.
Read MoreBobbleheads: A Story of Promotional Products Delivering Measurable ROI
Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
Read MoreNo Single Raindrop Believes it is to Blame for the Flood
Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.
Read MoreTinkering with Toilet Seats
Continuous improvement has been a part of my thinking since I was a kid. Continuous improvement can make a huge difference to your ability to be successful as well as just making your day more enjoyable.
Read MoreColumbia Sportswear Sues Partner That Supplied Faulty Heated-jacket Components
Apparel manufacturer Columbia Sportswear is suing a manufacturing partner that allegedly supplied faulty electrical components for the company’s line of heated outerwear. Hong Kong-based Fibretronic Limited produced components that shorted out and melted fabric on the jacket, the lawsuit claims.
Read MoreTechnologo Forms Partnership with Candy.com
Technologo, a leading provider of interactive image solutions, has been chosen by international retailer Candy.com to deliver dynamic product personalization on its website.
Read MoreMohawk Announces New Partnership with Martha Stewart Living Omnimedia Inc.
Mohawk announced a new partnership with Martha Stewart Living Omnimedia Inc. as supporting sponsor of the 2013 Martha Stewart American Made program.
Read MoreBeacon Promotions Appoints Lisa Pelzel as National Accounts Representative
Beacon Promotions announced Lisa Pelzel as the company’s new national accounts representative. She will support the sales of all the company’s lines to a limited number of accounts who have a national presence.
Read MoreSanMar Launches 2013 Holiday Gift Guide
On September 10, 2013, Seattle-based SanMar Corporation launched its 2013 Holiday Gift Guide featuring 99 gift ideas from some of the industry’s top brands.
Read MoreJerry Russo Celebrates 30 Years with Prime Line
Jerry Russo, vice president of operations with Bridgeport, Connecticut-based Prime Line, was honored for his 30th anniversary with Prime Line during a reception last week at the company’s headquarters.
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