Sink or Swim: Taking Cues from Customers

There is something to be said for the customer perspective. Here’s what went wrong in a recent shopping experience and how ill feelings could’ve been avoided.

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Should You Ever Stop Following Up?

Should you ever give up on follow-up? That depends on how valuable the prospect is to you. I can tell you from actual experience that it may take months to get an order or get in to see a prospect that has the ability to give you large and repeat orders, but the payoff can be enormous.

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