Shop ‘Til You Drop

Promo Marketing reached out to a distributor and a supplier to find out how to approach both online and storefront retail clients and how to keep their business once you get it.

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My Best Promotion

Social media promotions are getting featured more and more frequently in My Best Promotion. There are several reasons why, but one of the primary ones is that social media interest is hard to fake.

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Fierce Femme Fashion

The women’s apparel market is huge—$621 billion by 2014, according to MarketLine’s 2012 Womenswear: Global Industry Guide study—and to miss out on your piece of the prêt-à-porter pie would just be so passé.

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What’s Trending in Training

Being in shape is in style, and it’s looking like the fitness fad is here to stay. The exercise craze is good news for the promotional products industry because it means a growing demand for exercise goods.

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