You’ve probably been taught to upsell, which is trying to get someone to purchase more than they originally intended or needed. Maybe it’s time to move away from upselling and instead think about upserving.
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The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land.
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Trade Only Inc. has introduced 3-D instant virtual samples to its Trade Only VISION Product Research and Order Management solution, the first fully integrated 360-degree virtual sampling service.
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Top 50 industry supplier Jetline announced that Joe Dworkin has been named ePromos’ 2012 Supplier Inside Rep of the Year. Dworkin was honored with this prestigious award for delivering outstanding customer service at the PPAI show in Las Vegas.
Read MoreThe Brand Activation Association (BAA), formerly the Promotion Marketing Association (PMA), has announced that Marc Shaw, director of shopper marketing for Unilever North America, has been elected chairman of the board and Pam Kermisch, integrated communications director for General Mills, has been elected the new vice chairman for the 2013-2015 term.
Read MoreLeed’s, located in Pittsburgh, unveiled yesterday the new category of Mobile Tech which includes over 190 items compatible with smartphones and tablets. Leed’s has already established its leadership in Mobile Tech and is now inviting distributors to join in Powering the Curve.
Read MoreBodek and Rhodes took their tradition of award-winning trade show booths to a new level by introducing the UltraClub Confidence Center. This interactive display was created to take attendees inside the processes that enable UltraClub, the industry’s first private-label apparel line, to exceed the quality and safety standards set by the Quality Certification Alliance (QCA).
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Jim Habzda, senior vice president of sales and marketing for Geiger, announced the appointment of Jamie Ondrejko, CAS as division manager for the Geiger Southwest division. Ondrejko will oversee Geiger sales partners in Arizona, New Mexico and Colorado.
Read MoreThe American Chemistry Council filed a lawsuit last Friday to keep BPA off of California’s Proposition 65 list of toxic substances. The council is suing California Gov. Jerry Brown’s administration, calling the move to add BPA to the list “unjustified.”
Read MoreiPROMOTEu has announced Dunk Fest 2013, the annual NCAA college basketball tournament challenge exclusively for the promotional products industry. The tournament is being organized and run by iPROMOTEu. Additional support is provided by Dunk Fest 2013 sponsors DYR Design Your Recognition, Norwood & BIC Graphic USA, Promo Marketing, Promo-Cast and Velocity Screen Printing and Embroidery.
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