From polo shirts to sports clubs, here is what to look for in golf apparel, where to look for clients, when to sell it, and how to imprint the goods.
Fore! Fashion!
Proforma Opens Nine New Offices in February
Proforma, a leading North American provider of graphic communications solutions based in Cleveland, added nine new offices to its network.
Read MorePaul Bellantone Tours Beacon Promotions Inc.
Beacon Promotions Inc. was happy to have Paul Bellantone, president of PPAI, stop in and visit while he was in Minnesota. Bellantone took a tour of two of Beacon Promotions’ facilities in New Ulm and also spent an hour talking with the company’s leadership team.
Read MoreMind the Generational Gap
Tensions are brewing in the office. The generation gap continues to widen, and although this isn’t West Side Story—with a choreographed musical brawl between Baby Boomers, Generation Xers and Millennials (aka Generation Y)—the stage has been set.
Read More“What If” Questions Help You Build Business… Now!
We all know that top producers in our industry are viewed by their clients as promotional marketing consultants or trusted advisors, not product vendors. In order to be viewed this way, you must uncover opportunities within an account that either increases revenue or solves a problem.
Read MoreWatering Down the Message: 3 Marketing Mistakes from Maker’s Mark
Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.
Read MoreTell Your Story by Answering Four Questions
Your problem may not be that you don’t have any value to add. Your problem is more likely that you don’t tell your story in a compelling way.
Read MoreIntegrated Giving
Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.
Read MoreMayor of Newton, Iowa Issues Promotional Products Work! Week Proclamation
Mayor Michael L. Hansen was joined by promotional products distributors the Vernon Company, Newton Manufacturing Company and Maxim Advertising to proclaim the week of Feb. 25 through March 1, 2013, as Promotional Products Work! Week, in Newton, Iowa.
Read MoreFormer SVP Global Strategic Marketing at Elavon Joins L.A. T Sportswear Inc.
L.A. T Sportswear Inc. announced the new hire of Rebecca Clements as chief marketing officer, effective immediately. Clements comes to L.A. T Sportswear Inc. from Elavon, where she served as senior vice president of global strategic marketing. She brings more than 17 years of experience in strategic marketing, pricing strategy, strategic partnerships, product development and marketplace positioning.
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