Counselor Top 40 distributor Overture Promotions (asi/288473) has acquired Brandon, a promotional products distributor headquartered in Gothenburg, Sweden, that also has an office in Shanghai. Financial terms of the deal were not released, but executives noted that through the move the companies have formed Overture Marketing Group, an international promo business that has plans for more acquisitions…
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Several years ago, when I wanted to build a new home, I needed ideas for what I wanted it to look like. So, I drove around nice neighborhoods and took pictures of attractive homes. I came upon an awesome home and decided to ask the owner if I could take some pictures. The owner answered…
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Packaging and gift wrap plays a crucial role during the gift-giving season and at special events all year round.
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ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.
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It’s not uncommon for business leaders to stress the importance of “customer focus” through all areas of their enterprise. On the surface, not a bad idea. However, upon closer look, this approach may be keeping your business from realizing its full potential. Here’s why. We’ve all heard of the Pareto Principle, sometimes referred to as…
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In this podcast, ASI Media journalists Christopher Ruvo and Sara Lavenduski delve into the supply chain challenges and discuss their current and potential impacts on the promo market.
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The acquisition is the first for IMAGEN in its 15-year history and brings together two Southern California-based distributors.
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T-shirts, buttons and signs were among the promo items sported by 50,000 visitors in Chicago for the Democratic National Convention.
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An affiliate of Mill Point Capital LLC has invested in the Counselor Top 40 supplier, which has relocated from New York to the Sunshine State.
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When comparing “same-store sales” and “new customers,” you’re essentially looking at two different metrics used to assess the performance and growth of a business. Most Graphic Communication companies are not looking at their business in this manner. I think they should begin breaking out these numbers and let me go into detail as to why…
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