Driving Sales

Automotive promotional products are a high-powered industry. Here’s how to make sure your car campaigns run on six cylinders instead of stalling out.

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BIC Official Supporter of the Tour de France 2012

For the first time, BIC is the official pen, lighter and shaver of the Tour de France. From June 30 to July 22 2012, with a crowd of 12 million Tour de France spectators, BIC will have a series of activities and events during the most prestigious cycling event in the world.

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National Premium Celebrates 45 Years of Business

Forty-five years ago, in June of 1967, Dick and Kay Schmidt founded National Premium. What began as a part-time business of selling promotional products from a small room in the Schmidt house has turned into a multi-million dollar company with a strong global presence.

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