The Ballantine Corporation recently released a new blog post that provides tactics for enhancing direct mail by integrating it with other marketing techniques, including personalized URLs (PURLs), email marketing and promotional items.
Read MoreCintas Corporation Forms Partnership with Touchstone
Promo Marketing has learned that Cintas Corporation, the Cincinnati-based distributorship, has formed a new deal with Touchstone, located in Mason, Ohio. Details of the agreement were not available at the time of print.
Read MoreCrystal D Hires New Employees
Crystal D announced that the company has hired four new employees. Becca Bruns, Laura Wilhelm, Doug Grave and Sheri Koos have all joined the St. Paul, Minnesota-based supplier.
Read MoreBaby Steps Lead to Big Sales in Infant Apparel
There’s a new epidemic spreading throughout Hollywood-many celebrities have caught baby fever (and to the best of my knowledge this has nothing to do with 50 Shades of Grey).
Read MoreWhat Was Our Industry Like in 1912?
Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
Read MoreCold-Calling Jerks
I know, cold calling is a part of the job. And if you want to succeed, you’ve got to bang on some doors. But unless you have something SO unique, I’m not going to have time for your call. And if you do have something unique, I’ll probably find it if I need it.
Read MoreThe Best Ballpark Giveaway
The best baseball game promotion and how to recreate it.
Read MoreBodek and Rhodes Named “Vendor of the Year” for the 3rd Consecutive Year
Philadelphia-based Bodek and Rhodes, a leading wholesaler of imprintable activewear, was honored for the third year in a row as EmbroidMe’s “Vendor of the Year.” United Franchise Group, the parent company of EmbroidMe Inc., the world’s largest embroidery franchise, chose the company after polling its entire franchise base of 450 members.
Read MoreAlliance Rubber Company Wins Industry Award For Manufacturing Innovation
Alliance Rubber Company, parent company to promotional products supplier Ad Bands, announced that the company was the recipient of the Manufacturing Extension Partnership’s (MEP) 2012 Excellence In Innovation Award.
Read MoreEcorite Announces Price Cuts on Nearly Half of Inventory
Ecorite, the Toronto-based supplier of environmentally friendly promotional products, announced an aggressive wave of price reductions providing customers savings on over 150 items in the line. The collection of eligible products represents about half of the styles currently available in Ecorite’s line.
Read More