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  • April 24, 2026 Allee Bruce
    Where Promotional Products Fit for Wide-Format Producers
    Wide-format producers have been creating graphics, signage and displays for events, marketing...
    Featured News Homepage News 
  • April 24, 2026 Andy Vantrease
    Big Markets for 2026: Healthcare
    This fast-growing market is still ripe for targeting – but not without...
    Featured News Homepage News 
  • April 24, 2026 Brendan Menapace
    The 2026 State of the Print Industry
    Our exclusive annual survey highlights the challenges and opportunities awaiting print and...
    Featured News Homepage News 
  • April 23, 2026 Promo Insiders
    Promo Insiders: Counselor Best Places to Work Honorees Share Culture-Building Secrets
    Three companies on Counselor’s 2026 Best Places to Work list reveal how...
    Featured News Homepage News 
  • April 23, 2026 Andy Vantrease
    Big Markets for 2026: Nonprofit
    The explosion of digital giving along with evolving donor engagement creates fresh...
    Featured News Homepage News 
Understanding Economic Nexus Reports

Understanding Economic Nexus Reports

April 24, 2026
Where Promotional Products Fit for Wide-Format Producers

Where Promotional Products Fit for Wide-Format...

April 24, 2026
Why the Mailbox Endures

Why the Mailbox Endures

April 24, 2026
Big Markets for 2026: Healthcare

Big Markets for 2026: Healthcare

April 24, 2026

Beyond the Brown Bag: Lessons From the Failed Wendy’s ‘SpongeBob’ Campaign & ‘Dopamine Design’

The fast-food brand fell short of customers’ technicolor expectations with its latest co-branding effort, and the internet has not been silent about it.

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Practice Makes Profits

October 21, 2024October 21, 2024 Greg Muzzillo

Each of us had a past moment in this business that we did not know what to say. We just got out in the field or on the phone, and did our best at what we were told to say.

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Homepage News, Managementgreg muzzillo, million dollar mindset, Proforma, Sales strategy

BDA Partners With the National Women’s Soccer League

The Counselor Top 40 distributor inked a licensing agreement that will have the firm managing promotional goods, including match day giveaways and gifting, for the NWSL.

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The October 2024 Print & Promo Marketing Digital Edition Is Live

In this issue: The Top 20 Print Suppliers, the Counselor Top 40 Suppliers, food promos, apparel preview and more.

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The Triumphant Return of Physical Catalogs

Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving this storied marketing medium is more than just a nostalgia play.

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Gatorade & Adobe Team Up for AI-Generated Custom Water Bottles

It’s an interesting look into how AI could potentially be used in the promo industry.

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Promotional Cigar Lighters Recalled Due to Lack of Child Safety Measures, Testing

The lighters were given out at retail locations and cigar lounges from 2022 to 2024.

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ASI Power Summit 2024: Lessons Learned From Top Industry Leaders

Top promo executives weighed in on adapting to change and leadership challenges.

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Fluid Branding & Haute Combine To Form Brand Revolution

The two firms will now operate globally as a multi-faceted branding solutions provider.

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How to Guarantee an Income Stream for Months and Years to Come

October 17, 2024October 17, 2024 Bob Saunders

Why should a distributor take the time to learn the complexities of print when selling promo items is more straightforward and fun? The answer is repeatability.

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Featured, Homepage NewsLabels, Print, Print sales, Promo, Sales

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