The “traditional” marketing was known as outbound or push advertising. Under the new rules of marketing, because of changes in buyer behavior, inbound marketing is becoming much more effective and popular.
Read MoreCocktail Party Marketing
Work Out Your Wallet
Pricey athletic gear is gaining popularity. What does this mean for your performance wear sales?
Read MoreVantage Apparel Announces Addition to Its Sales Team
Vantage Apparel has hired Mark Thieleke as the Sales Representative for North Carolina, South Carolina, Tennessee and Western Virginia.
Read MoreYou’re Invited: Fashion Group Philly Presents Protecting the Brand – A Forum on Design, Copyright and Trademark Issues
Fashion Group International Philadelphia will present a design, copyright and trademark law discussion, “Protecting the Brand,” Tuesday, April 17, 2012.
Read MorePicnic Time in Starting Lineup at First-Ever NFL New York Pop-Up Store
Picnic Time announced that a selection of licensed totes, baskets, coolers and accessories will be available in the NFL Shop at Draft, the first-ever NFL pop-up store in New York City, launched to celebrate new apparel partnerships and the 2012 NFL draft.
Read MorePolyconcept North America Hires Field Sales Manager
Field sales manager Kim Coen has joined the award-winning sales team at Polyconcept North America.
Read MoreFrom Tragedy to T-shirts: Trayvon Martin Promotional Products Raise Questions
Following the death of Trayvon Martin, screen-printers across America have been producing hoodies and T-shirts bearing his name and face, causing some people to ask if such products are in good taste.
Read MoreEditor’s Picks: It’s Not So Bad Bein’ Trendy
Keep trends timeless with today’s Editor’s Picks.
Read MoreiClick Hires Social Media Specialist, Plans To Increase Social Media Presence
iClick, a Seattle, Washington supplier of custom USB drives and pens, announced the recent hire of Brett Neste as social media specialist.
Read MoreSign Up For Next Week’s Free Webinar, “You Don’t Have to PLAY Golf to SELL Golf”
“You Don’t Have to PLAY Golf to SELL Golf,” a free webinar from Norwood & BIC Graphic North America and Promo Marketing, is scheduled for April 18.
Read More