One of the key points that I try to make when discussing the new rules of marketing and about the transformations taking place in business today is that it is no longer about “campaigns,” it is about having “conversations.”
Read MoreA La Carte, a leading food and candy supplier based in Chicago, announced three new hires this week.
Read MoreHosted by Pioneer Balloon, the World Balloon Convention 2012 returned to Dallas from March 21-25. Building on the success of the WBC 2010, the highly-anticipated educational event attracted more than 600 balloon professionals from nearly 50 countries worldwide.
Read MoreTARGETLINE, the Owosso, Mich. supplier, has introduced a new price matching program. With the TARGETLINE Price Match Guarantee, if a distributor finds a TARGETLINE product advertised for a lower price with any other supplier, the company will match that price.
Read MoreThe promotional products industry has come under fire again, this time by the former governor of Hawaii, who characterized the use of promotional products as an “abuse of taxpayers money.”
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Team and sports apparel is up to bat in this week’s Editor’s Picks.
Read MoreCafePress, the San Mateo, California-based online retailer that operates in the promotional products industry through CafePress Pro, is scheduled to issue its first public sale of stock in the company on Thursday, March 29.
Read MoreAnvil Knitwear has announced its sponsorship of the Earth Day Organic Indoor Learning Garden program in partnership with Earth Day New York.
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Promo Marketing has learned that Dov Charney, chairman and CEO of American Apparel, has signed an agreement to continue in his role with the company for the next three years.
Read MoreAd Bands announced that the company is adding Soft Stretch Silicone Bands to the Ad Bands product line for the ad specialty market.
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