2011 Year in Review: Industry News

This week, Promo Marketing is looking at the stories that helped define 2011. Today, we’ll be looking at the industry news in 2011: the mergers, moves, openings and closings that defined the promotional products world.

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The PPAI Expo Begins Today

The PPAI Expo, the promotional products industry’s largest trade show, began today in Las Vegas. Held in the Mandalay Bay Convention Center, the show offers five days of education, networking and products.

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On the Ballpoint

It’s not a deal until it’s been inked, especially with promotional writing instruments. Here are six pen facts to keep in mind when trying to get your client to sign on the dotted line.

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My Best Promotion

January’s My Best Promotion looks at a week-long team appreciation event done for a client that was designed to not only improve employee morale, but also reinforce the management’s values and company culture.

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Corporate Apparel Lightens Up

With more companies incorporating fitness into their corporate culture, relaxing dress codes to be more casual and sporty, creating a corporate apparel campaign can be a lot of fun for everyone.

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Popularity Contest

Interested in improving your sales to political campaigns? Then read on for some quick pointers on making the absolute most of some of the most popular election items.

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Pouring It On

Consumers want options, they want additional features that increase the bang to buck ratio—and that’s where umbrellas shine. With that in mind, here are eight ways to add that proverbial flavor shot to your umbrella promotion.

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