Proforma, Clevelad, announced Mike Dobozy as its new chief technology officer and promoted Brian Carothers to chief information officer, effective immediately. Dobozy, formerly with Red Hat Software as principal architect, is a world-class thought leader in automation, machine learning, and artificial intelligence. He has served as the Team Lead on Fortune 25 client projects, and…
Read MoreHow to Handle the Charity Request
They come in weekly, even daily during certain times of year: “Is there any way we could convince you to donate the printing/signage/promo? We are a nonprofit.” The natural, snarky response, of course is, “Well, we’re not.” But I advise against that. Instead, try this: “Every year, we budget a certain amount of money to provide work to nonprofits like yours. If you would like an application for next year, I’d be happy to send you one.” Then, create and send out a document which allows you to learn more…
Read MoreFour Tactics to Achieve Operational Excellence for Your Company
The printing industry continues to evolve, with technology advancements, changing customer preferences, and economic fluctuations reshaping the landscape. To thrive in this sector, achieving operational excellence is crucial for printing companies. What is operational excellence? Operational excellence encompasses a range of strategies and practices aimed at optimizing operations, enhancing customer relationships, and ensuring profitability. Let’s explore four main points you can use to achieve operational excellence in your business. Embrace Technological Advancements In the general commercial printing industry, technology is a driving force behind achieving operational excellence. Printing technology continues…
Read MoreEasiest Way to Add Over $50,000 in Sales to your Pop-up Shops & Company Stores
Consider this: Businesses Food Gift Sales exceed $7 Billion a year. * $1,200 is the average Maple Ridge order from Pop-up Shops and Company Stores. You can receive 10% off EQP Net by putting 20 of our best-selling gifts in your stores. Maple Ridge makes it super-easy to populate your stores. We provide templates to…
Read MoreThe Taylor Swift Effect and Creating Demand for Branded Merchandise
It seems like Taylor Swift and Kansas City Chiefs tight end Travis Kelce are really dating. After Swift popped by the stadium, Kelce and Chiefs merchandise sales exploded nearly 400% over the weekend.
Read MorePRINTING United Alliance Welcomes Brandy Jamison-Neth as Brand Director for the Apparelist
PRINTING United Alliance announces the appointment of B2B media and expo veteran Brandy Jamison-Neth to the role of Brand Director for the Apparelist. Jamison-Neth will define and drive strategy for the brand while taking a front-facing role in support of revenue and content functions, leveraging her wealth of industry…
Read MoreAldi Expands Its Branded Merchandise Universe with Back-to-School Products
It seems like Aldi really is committing to this seasonal merchandise drop thing. It would be reasonable that a grocery chain wouldn’t keep up with its planned releases, but another seasonal line just came out. This time Aldi is bridging the gap between the warm days of summer and the chillier fall evenings, transitioning into…
Read MoreDiscount Marketing Products (DMP) Ushers in a New Era with a Move to a Larger Facility
Discount Marketing Products (DMP), announced its successful relocation to a new and larger facility, marking a significant milestone in the company’s journey. New Address, Same Commitment DMP’s new home is now located at 1739 Sands Pl., Ste. A, Marietta, GA 30067. This spacious facility signifies the company’s unwavering commitment to delivering exceptional service and top-notch…
Read MoreAprons, Etc. Appoints Richelle Merckle as Vice President of Sales
Aprons, Etc., announced the appointment of Richelle Merckle as its new vice president of sales. Merckle officially joined the team on July 24, 2023, bringing with her a 15-year track record in manufacturing sales. Merckle’s extensive experience and proven expertise have already begun to make a significant impact within…
Read MoreBDA Bolsters Leadership Bench with Appointment of Divisional Vice President of Global Marketing and Creative Services
Bensussen Deutsch & Associates, LLC (BDA), Woodinville, WA, announced the appointment of Anouk Pape as divisional vice president of marketing and creative services. Pape is an accomplished executive leader, with more than 25 years of experience driving business performance and delivering innovative marketing programs for global enterprise accounts. Bringing…
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