Introducing uni: uniball Rebrands as Product Portfolio and Market Share Expands

Today, celebrating renewed omnichannel growth and a continued commitment to expanding the product portfolio, uniball announced its rebrand as uni. “uni is more than a name change,” said uni president Mike Parker. “It’s a fresh commitment to our future that will widely expand our portfolio of product solutions in the writing, art and creativity market…

Read More

Blink-182 and Guy Fieri Released Co-Branded Apparel for Charity

It’s a match made in delicious rock n’ roll heaven. Famed pop-punk band Blink-182 just released a limited line of merchandise co-branded with celebrity chef Guy Fieri’s “Flavortown” brand. The “blink-182 x Flavortown” collection is currently available, and proceeds will benefit the Guy Fieri Foundation, which uses cooking and education to support communities across the…

Read More

Bandannas and Back to School – The Perfect Branding Fit

It might only be July, but now is the time to start preparing for the back-to-school season. Many schools will begin their new year in August and in preparation, are looking for items such as spirit wear, parent gifts, new student packages, and more featuring logos, slogans, and other inspirational designs and sayings. On top…

Read More

Most Valuable Product: How to Play Bigger for Sports and Outdoor Promotions

To this day, when Brannon Craig shops for consumer electronics, chances are he’s leaving the store with a SONY item. It’s simple logic, he said. The outdoor chair he brought to his kids’ sporting events had a SONY logo on it, and the brand gained his loyalty. That’s the power of promotional products. And Craig should know. Building relationships through outdoor promos is what he does…

Read More

Proforma Reaches 6,000 E-Commerce Store Milestone

Proforma recently celebrated the launch of its 6,000th e-commerce store, made possible by the company’s built-in-house, user-friendly and customizable e-commerce solution, ProStores. Proforma’s e-commerce footprint has increased by 300% in the span of just six months. This exponential growth can be attributed to the in-house development team and…

Read More

How to Perfect Your Social Media Presence

Social media is an ever-changing landscape, and it can be challenging to determine how to leverage these platforms to help grow your business. We sat down with supplier partner, PromoKitchen Chef and social media all-star Charity Gibson to get her best practices for building a social media presence. Here are three key takeaways from our conversation…

Read More

10 Mistakes Promo Distributors Make With Their Websites

Your website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?…

Read More