Bay State Specialty Company, Middleboro, Mass., announced it acquired Pressalite, West Chicago, Ill., in an asset purchase. Terms of the acquisition were not released. Bay State Specialty Company, directed by Joel and Mike Moore, has been active in the promotional industry for more than 55 years
Read MoreIs Your Catalog Site Missing the SEO Copywriting Boat? (Targetmarketingmag.com)
Yesterday, the marketing coordinator for a well-known catalog site contacted me about SEO copywriting services.
“Our product pages aren’t ranking,” she said. “We heard we should ‘add keyphrases to our copy,’ but we’re afraid that keyphrases will make the copy sound spammy.”
Read MoreFRS Industries Celebrates 125 Years in Business
FRS Industries, based in Fargo, North Dakota, is celebrating its 125th anniversary in 2010. Nugent & Brown Book Binders, as it was known in 1885, was started by G.H. Brown and A.E. Nugent of Fargo.
Read MoreNatural Trends Partners with WD-40 on the No Mess Pen
Provo, Utah-based Natural Trends LLC announced it has been named the exclusive promotional products channel partner for the WD-40 No Mess Pen. A 57 year-old firm, WD-40 is an American icon with 97 percent brand recognition.
Read MoreLargo’s Corvest SPV Warns of Layoffs (Tampa Bay Online)
Largo, Florida-based Corvest SPV, which manufactures promotional products, has notified the state that it intends to lay off up to 201 employees in April. The company said it is going through an ownership change.
Read MoreInnerWorkings Announces Large Scale Print Management Contract with Unilever (Marketwatch.com)
InnerWorkings Inc., a leading global provider of managed print and promotional solutions for corporate clients, announced today that it has entered into a multi-year enterprise print management agreement with Unilever, one of the world’s largest consumer products companies.
Read More10 New Green Toys and Playthings from the Toy Fair (Treehugger.com)
At last week’s International Toy Fair in New York City – its 107th, if you’re counting – it was the first time there was a “green” pavilion featuring environmentally-friendly toys, dolls, games, and activities for kids of all ages.
Read MorePPAI Study Confirms Effectiveness Of Promotional Products When Compared To Traditional Media
A late 2009, two-part study designed by Promotional Products Association International (PPAI), Irving, Texas, and fielded through independent research company MarketTools Inc., evaluated a cross section of the American consumer population about television, print, online and promotional products advertising. The study surveyed more than 1,000 consumers who recalled receiving a promotional product in the past 24 months.
Read MoreCrystal D Honors Employees at Annual Meeting
St. Paul, Minnesota-based Crystal D, a leading supplier of corporate awards and plaques, honored 29 employees at its annual WOW Day meeting on Jan. 21. Crystal D added nine new awards to the program, where originally only the Value Champions were announced.
Read MoreCanadian Wants to Sue Bottle-maker Over Chemical Claim (Vancouversun.com)
A Montreal man is seeking permission to launch a class-action lawsuit against a manufacturer of reusable aluminum water bottles, alleging the company made false claims the bottles were free of the chemical bisphenol A, also known as BPA.
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