Annual Gift Day and Nostalgia Marketing

My apologies for the brief absence in posting. I think we can all agree though that besides being the season of jolly happy funtime lala sugarplum land, the holidays are also a time of insane, soul-stomping busyness, workaholism and casual explorations of stress-induced illnesses like hyperventilation, migraines and stomach ulcers.

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Victorinox Travel Gear Can’t Be Outdone By 10,000 Pound Elephant

The TRG Group, St. Louis is the global licensee for travel gear for Victorinox Travel Gear that was featured today on CBS’ “The Early Show.” Victorinox Travel Gear was put to the test at the Audubon Zoo in New Orleans, and beat out all of the competition by being the only travel bag that kept Panya the elephant from getting the fruit concealed inside.

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QCA Certification Alliance Membership Expands

Brent Stone, QCA executive director–operations, noted since the Quality Certification Alliance (QCA), Chicago, opened for membership in July, he has had conversations with promotional product industry suppliers that recognize the competitive advantage that comes with successful completion of independent, third-party audits but are unsure how to begin the process.

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AIA Network Sees Continued Growth in November

Earlier this year, Adventures In Advertising (AIA), Neenah, Wis., put a plan in place to build a strong foundation for accelerated growth while selectively adding to its network of owners. In the past six months, a total of 21 new owners have been chosen to grow the AIA network, with five added in November.

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Brandelope Featured on DeGeneres Show

Brandelope, Fenton, Mo. announced its products were featured on the Ellen DeGeneres Show as part of the shows 12 Days of Giveaways when Norwegian Cruise Lines (NCL) used the company’s high-impact envelopes to deliver gifts to the studio audience.

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Bullet Line is Now Bullet

Bullet Line, Miami, a member of Polyconcept North America, the second-largest supplier of hard goods within the promotional products industry, is celebrating its 30-year anniversary in 2010 with a new corporate identity–complete with a new logo, tag line, and name.

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